Hulu nabs exclusive streaming rights to kids’ TV series ‘Curious George’
Hulu is monkeying around: The streaming service has scooped up the exclusive streaming rights to “Curious George.”
The Santa Monica-based company and NBCUniversal, the studio behind the kids’ series, have inked a multiyear deal that would give Hulu the exclusive streaming rights to TV episodes and future seasons of “Curious George.” The deal also includes TV specials and original movies.
The deal underscores how children’s programming has become the new front line in the streaming wars as services like Netflix, Hulu and Amazon look to maintain interest among young viewers, who are responsible for much of the shift toward digital consumption.
“‘Curious George’ is one of the most beloved characters in kids’ programming and we are delighted to bring the TV series to Hulu,” Craig Erwich, Hulu’s content chief, said in a statement. “As we continue to add the best of premium television to our service, this partnership represents both an expansion and a commitment to our kids and family offering.”
The popular children’s series, based on the books by Margret and H.A. Rey and geared to the preschool set, airs daily on PBS KIDS.
The deal boosts Hulu’s offerings in the kids’ programming space. Last year it renewed and expanded its partnership with Viacom, giving it more content from Nickelodeon. In addition to Nickelodeon and PBS, Hulu also has content partnerships with Disney and Turner’s Cartoon Network.
I tweet about TV (and other things) here: @villarrealy
From the Oscars to the Emmys.
Get the Envelope newsletter for exclusive awards season coverage, behind-the-scenes stories from the Envelope podcast and columnist Glenn Whipp’s must-read analysis.
You may occasionally receive promotional content from the Los Angeles Times.