The platform, which will begin rolling out in 2015, will feature original artist-driven content, live digital music experiences, in-depth documentaries and daily editorial content.
"Today the content world is in upheaval, with new brands being created in real time, and mainstream media seeing its audience migrate in record numbers," Shane Smith, founder and CEO of Vice, said in a statement. "It's this de-stratification of the status quo that we find so exciting, because that, combined with the lack of any real quality music programming out there, equals one hell of an opportunity."
The deal with Live Nation taps into Vice's roots from its days as an underground, music-focused magazine.
That followed a $250-million infusion from A+E Networks, which is owned by Hearst and the Walt Disney Co. A+E owns cable networks
The deals valued the company, which began as an edgy Montreal culture magazine in 1994, at about $2.5 billion. Last year,
Over the years, the Brooklyn-based company has expanded into television and movie production, advertising, digital media and book publishing. It also has a record label.
Vice currently makes a weekly half-hour show for
Since its Canadian beginnings 20 years ago, Vice has tried to maintain its image as an alternative to mainstream media outlets, appealing to the young, heavily tattooed crowd, while doing deals with mass media giants.
Its new partner, Live Nation, is a music industry juggernaut, responsible for the tours of artists such as husband-and-wife duo Jay Z and
“Shane and the Vice organization have proven to be the voice of this generation," Michael Rapino, Live Nation's chief executive, said in a statement. "Together with Live Nation’s platform, we are positioned to become the voice of live music by developing an artist-centric, 24/7 global music destination that enables artists to bring their creative vision to life in a new and rich online and mobile music ecosystem."
Live Nation last month reported third-quarter sales of $2.5 billion, up 11% from the same period a year ago. Its net income more than doubled year over year.
It has previously made efforts to expand its reach on the Internet, having made a deal with Yahoo to live-stream a concert a day for 100 days on the Web. The company has not said how many people tuned in to watch the shows.
Shares of Live Nation on Wednesday mid-day were at $26.04, down 0.31%.