‘Noah’ to sail to first place. ABC’s McFadden jumps ship to NBC.

After the coffee. Before getting my cats a water fountain.

The Skinny: I’ve started watching “Sons of Anarchy” on Netflix. While I am enjoying Season 1 I’m not sure if I’m willing to commit to the series. I do want a vest though! Friday’s roundup includes the box office preview, some big changes at ABC’s “Nightline” and NBC News, and reviews of “Noah” and “Cesar Chavez.”

Daily Dose: Charter Communications is refusing to throw in the towel in its efforts to acquire Time Warner Cable. In a Securities and Exchange Commission filing, Charter urged Time Warner Cable shareholders to reject Comcast Corp.’s offer to buy the company. Charter said the Comcast deal faces heavy regulatory opposition and its deal wouldn’t. Charter also said Time Warner Cable’s board “refused to meaningfully engage with Charter regarding a potential business combination even after deciding to pursue a transaction with Comcast.”

Setting sail. Pack up the animals and grab an umbrella, “Noah” is getting ready to start a journey that should end at the top of the box office. The movie, directed by Darren Aronofsky and starring Russell Crowe, is projected to make about $40 million. Paramount, which is releasing the movie, is trying to lower expectations and is predicting a take closer to $30 million. Wonder if Aronofsky will get some black swans on the boat. Weekend box office previews from the Los Angeles Times and the Hollywood Reporter. Also, the Wall Street Journal on the religious debates the film is stirring up.

PHOTOS: Religious movies at the box office

Jumping ship. “Nightline” anchor Cynthia McFadden is exiting ABC for NBC where she will become a legal and investigative correspondent. It is rare that someone exits a hosting gig for a reporting job. Perhaps NBC has additional plans for McFadden down the road. “Nightline” said Juju Chang would replace McFadden. Coverage from the New York Times and TV Newser.

To stream or not to stream. The Wall Street Journal reported that Amazon is considering launching a free, advertiser-supported streaming service that would carry its own original content and acquired fare. However, apparently someone forgot to tell the folks at Amazon, which later denied there was anything to the story. More on the denial from the Associated Press.

Hagglers for hire. Striking out in your efforts to get your pay-TV company to lower your monthly bill? Well, if you are a Time Warner Cable subscriber you can hire Yipit, a company that will negotiate on your behalf to try to snag cheaper rates. According to Reuters, the service is starting a test in New York. The catch: If they do lower your rates, they get a 20% cut of the savings.

Tweeting Fallon. One of the things NBC touted when it named Jimmy Fallon as new host of “The Tonight Show” was his social media savvy in reaching younger viewers. Well, advertisers are getting pretty savvy at reaching Fallon through Twitter, according to Variety.

Inside the Los Angeles Times: Kenneth Turan on “Noah” and Betsy Sharkey on “Cesar Chavez.”

Follow me on Twitter before it goes out of style. @JBFlint.