Morning Fix: Massachusetts woos Hollywood. NBC looks to have big upfront.

After the coffee. Before making my NBA and NHL predictions.

The Skinny: I’m all caught up with FX’s “Fargo.” Last night’s episode had some of the most beautifully shot scenes I’ve ever seen, although I’m sad about the ending. That’s not a spoiler, by the way. Saying you are sad about something doesn’t require a spoiler alert. Today’s roundup includes a look at how Massachusetts is luring production away from California and how NBC hopes to clean up selling advertising for next TV season.

Daily Dose: The Paley Center for Media named a new chief executive to replace Pat Mitchell, who is stepping down from overseeing the day-to-day operations of the TV museum/think tank and becoming vice chairman. Succeeding Mitchell is Maureen Reidy, who has been at Paley as its marketing chief for about a year. While much of the CEO job is trying to raise funds for the nonprofit, it is still noteworthy that, unlike Mitchell who was a prominent TV executive prior to joining Paley, Reidy is a virtual unknown who has no ties to the industry.

Hollywood East. Add Massachusetts to the states aggressively luring TV and movie production away from California. The Bay State’s film office offers a 25% tax credit for any movie spending more than $50,000. TV and film producers spent $313 million there in 2012, almost double from 2011. I might test just how generous Massachusetts is by pitching a Bucky Dent biopic and asking to film in Fenway to create the Yankee shortstop’s dramatic playoff home run. More on Massachusetts from the Los Angeles Times.

Bird watching. Not only are more viewers watching NBC these days, analysts and other networks are eager to see what sort of strategy the Peacock network has for selling ad inventory for the next season. Often networks with lower ratings try to jump in early and lock up inventory. But now NBC is on a ratings roll and can try to play hardball with advertisers. Variety looks at NBC’s new role in the so-called upfront market.

Take that dish away from me. With AT&T trying to buy DirecTV, some analysts have speculated that Verizon might try to make a play for Dish Network. Sounds great except Verizon isn’t interested. Verizon Chief Executive Lowell McAdam said “that is someone’s fantasy” when asked at analysts conference about Dish. Details from Reuters.

Need some out-of-the-box thinking. Is Redbox in danger of becoming the next Blockbuster video? Once a red-hot company, the DVD rental giant whose kiosks dot 7-Elevens and supermarkets around the country is now mature. It is reducing the number of kiosks and analysts are concerned about future growth as more people get their movie content via online streaming services. Redbox has a streaming partnership with Verizon, but it hasn’t exactly set the world on fire. The Wall Street Journal on Redbox.

Tell me less. Noncommercial radio network NPR is pulling the plug on “Tell Me More,” a news show aimed primarily at African Americans. The move was made because of a $6-million deficit at NPR and will cost about 30 jobs. I actually accidentally caught the show yesterday when they did a segment on the Clippers situation. Coverage of the NPR move from the New York Times and Los Angeles Times.

Inside the Los Angeles Times: The Hollywood takedown movie “Maps to the Stars” is generating a lot of buzz at Cannes.

Follow me on Twitter. It’s one less regret you’ll have later. @JBFlint.