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‘Secret Life of Pets’ takes big bite out of box office numbers in its debut

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“The Secret Life of Pets” is proving to be no dog at the box office, earning an estimated $38 million in its opening day Friday.

The movie unseated another computer-animated favorite in Disney-Pixar’s “Finding Dory,” which dipped to third place with just over $6 million on Friday. The numbers mark a strong start for “The Secret Life of Pets,” which was projected to make $75 million this weekend, according to those who saw pre-release audience surveys.

The big opening is good news for the bottom line of Universal’s Illumination Entertainment, which produced “The Secret Life of Pets” for $75 million and also earned a big hit last year with the “Despicable Me” spinoff, “Minions.” “The Secret Life of Pets” also features a lineup of comedy heavyweights in its cast, which includes Louis C.K. as a Jack Russell terrier, along with Kevin Hart as a rabbit and Jenny Slate as a white Pomeranian. The film has scored reasonably well with critics, earning an 84% on the review aggregation site Rotten Tomatoes.

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The R-rated comedy “Mike and Dave Need Wedding Dates” also premiered Friday, landing in second place with an estimated $6.6 million. Led by Zac Efron and Adam Devine as the title characters, along with Anna Kendrick and Aubrey Plaza, the film was expected to earn between $12 million and $14 million this weekend.

In its second week of release, “The Legend of Tarzan” earned an estimated $6.2 million for fourth place on Friday, followed by “The Purge: Election Year,” which earned just over $4 million.

Follow me over here @chrisbarton.

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