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Music

Premiere: Lucy & LaMer ‘Rainy Days’ video and L.A.'s water problem

Lucy LaForge of Lucy & LaMer
Lucy & LaMer lead singer Lucy LaForge has written and directed the music video for her band’s song “Rainy Days,” spotlighting the drought and water conservation efforts in Los Angeles.
(Victoria Zengo)

Water conservation efforts in Los Angeles are getting a bit of help from indie band Lucy & LaMer in a new video for the group’s song “Rainy Days,” premiering here.

The video for the jaunty pop song, from the Echo Park-based band’s 2015 EP “Little Spoon,” is written and directed by lead singer Lucy LaForge, who has teamed with Mayor Eric Garcetti’s “Save the Drop” campaign to raise awareness about ongoing issues from a severe drought impacting much of the Western U.S.

“We had planned on using a lot of fake rain for our ‘Rainy Days’ music video — and then we read that we are STILL in a drought here in Southern California,” LaForge said in a statement to The Times.

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“It’s hard to believe that it has been five years already and the city is still struggling to conserve water,” LaForge continued. “We’re glad we could team up with ‘Save the Drop’ to spread more awareness about the current climate conditions.”

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Save the Drop has produced a series of public service announcements and posters highlighting various facets of drought and water conservation that are displayed in public spaces around the city, including on buses and trains. They encourage residents to take shorter showers and cut back on watering lawns, among other measures.

Lucy & LaMer’s video incorporates the campaign’s blue water drop mascot wandering the streets of L.A. The mascot also appears in Save the Drop posters and other announcements.

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The group performs Aug. 20 as part of the Echo Park Rising Festival in Echo Park.

randy.lewis@latimes.com

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