Usher releases ‘No Limit,’ the first of two new singles coming this week

Usher's forthcoming album "Flawed" doesn't have a release date, but he's previewing the album with new single "No Limit."
(Owen Sweeney / Invision/Associated Press)

It looks like Usher is getting closer to making a comeback. On Thursday, the R&B superstar issued a new single, “No Limit,” exclusively to Tidal. 

The slinky number, featuring rapper Young Thug, takes its name from Master P’s now-defunct rap label — and there are plenty of references to the one-time Southern rap empire. 

“Make you say uh, no limit / Got that Master P, no limit baby,” he sings on the seductive track.

Produced by Brandon “B.A.M.” Hodge and Christopher Perry, “No Limit” is the singer’s first new single since 2015’s powerful “Chains,” which was inspired by ongoing protests of racial injustice across the U.S. and a heavy departure from his signature wooing. 

“No Limit” and “Chains,” which was also a Tidal exclusive, are expected to be included on his forthcoming record, “Flawed.”

A second new single, “Crash,” will be released on Friday to all digital platforms, while “No Limit” will be available to download on Friday and released to all streaming platforms on Monday.

“Flawed” is the long-awaited followup to 2012’s “Looking 4 Myself,” which the singer has spent the past three years teasing. 

There have been a number of false starts for the album, Usher’s eighth — a rarity for the star who has long enjoyed tightly executed rollouts. 

Back when the album was called “UR” (his initials, for the unaware), he released funky R&B throwback “Good Kisser” among a handful of records including “I Don’t Mind,” a silly Dr. Luke-produced ballad about strippers that’s better suited for his younger imitators.

None of the singles got the type of attention his releases typically garner. He even aligned with soft drink and breakfast brands to give away tracks. The moves didn't generate much buzz, and offering a tune through speciallymarked boxes of cereal led to some serious online ribbing.

He even teased the album with an arena tour, 2014’s the UR Experience, which was as confounding as it was flashy.

“Flawed” doesn’t have a release date, but the singer is reportedly prepping a July release. Usher is headlining the BET Experience on June 24 at Staples Center. 


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