Red Carpet Green Dress campaign teams with Reformation

Red Carpet Green Dress campaign teams with Reformation
Shown is a yellow dress from the No Red Carpet Needed collaboration between the Red Carpet Green Dress campaign and Reformation. (No Red Carpet Needed)

If you're looking for dressy wear that's kind to the environment, there's a new option.

The Red Carpet Green Dress campaign, Suzy Amis Cameron's initiative to raise awareness about sustainable clothing via an annual design competition that culminates with an actress and actor wearing the winning garb to the Oscars, has teamed with L.A.-based clothier Reformation to make versions of winning gowns available to the public.


The collection is called No Red Carpet Needed, and it consists of six dresses inspired by past winners of the competition. Reformation tweaked the designs to make them a bit more wearable in the real world, so that they can transition from day to night. Each of the six silhouettes will be available in two colorways, and prices range from $68 to $328. They were all cut and sewn in Reformation's factory in downtown L.A., using sustainable practices and materials.

The collection is available now at Reformation's Los Angeles and New York boutiques and is online at



Feb. 18, 12:08 p.m.: An earlier version of this article stated that the No Red Carpet Needed collection would be in stores and online on Thursday. It is in stores and online now.


Reformation has pledged to donate 25% of sales to Muse School CA, a nonprofit school in Calabasas co-founded by Cameron and her sister Rebecca Amis.

In other shopping news:


Mickey Ashmore of Turkish-made Sabah shoes is scheduled to meet customers at an open house and fitting event from 1 p.m. to 5 p.m. Saturday at Rth shop, 529 La Cienega Blvd., West Hollywood. The event marks the launch of Sabah at Rth. The custom leather shoes come in men's and women's styles.


Online men's grooming company the Motley is teaming with Canadian menswear retailer Frank & Oak for a pop-up shop that's set to open Friday at One Colorado in Old Town Pasadena. The store, at 40 Smith Alley, will be open through April 12. Hours are 11 a.m. to 7 p.m. Monday through Friday, 10 a.m. to 6 p.m. Saturday and noon to 5 p.m. on Sunday.


In honor of Oscars week, Bellacures Nail Salon is running a special promotion with Uber. Through Feb. 22, customers who use the Uber car service to get to one of Bellacures six Los Angeles salons may receive a free manicure worth $20. The offer is good for the first 50 customers per location who use Uber. Call the salon first to make an appointment and mention "Uber Bellacures Red Carpet Ride." Patrons must show a valid Uber receipt at check-in. Check the Bellacures website to find locations.


Product launch

Fashion designer Vera Wang, known for her elegant wedding gowns, has partnered with Paperless Post on an exclusive line of stationery that launches Wednesday. Inspired by Wang's runway collections, the line includes 25 invitation suites as well stationery for other wedding-related events.

Sample sales

Los Angeles' 3rd & Army denim has a sample sale running through Friday at 2301 E. 7th St., Suite 102, Los Angeles. Hours are 10 a.m. to 3 p.m. daily.


Madison has opened a boutique in Brentwood Village, at 171 S. Barrington Place. The new store marks the second for Madison, which carries a number of specialty lines. (The flagship is in Beverly Hills.) Its celebrity customers include Hilary Swank and Susan Sarandon.