Burrito Box: A hot and melty burrito from a gas station vending machine
There is a vending machine at a Mobil gas station in West Hollywood that sells sustainable burritos. Next to the racks of shiny bags of chips and candy, just inside the sliding door, there’s a large orange Burrito Box with a touch screen.
It’s like a Red Box, with burritos. You can choose from six varieties, including roasted potato with egg and cheese, uncured bacon with egg and cheese, chorizo sausage with egg and cheese, free-range chicken with beans and rice, and shredded beef and cheese. The website boasts the burritos are made with hormone- and antibiotic-free ingredients.
If you’re imagining robotic arms inside layering your potatoes, cheese and eggs into a burrito, then rolling the entire thing up, think again. You can pick a burrito, but it’s not exactly Chipotle. You can’t customize it. But you can add a side of Daisy sour cream for 50 cents, Tabasco hot sauce for 65 cents or Wholly Guacamole for 75 cents.
Once you make your selection, you’re taken to a screen that discloses all of the burrito ingredients and nutrition facts and you pay with a credit card. Then you wait.
The machine has been at the Mobile at 8380 Santa Monica Blvd. for two weeks now. On Tuesday morning, customers passed in and out of the store without giving it a second look, until it started playing Ellie Goulding’s “Burn.” And even then, it got only a quick glance.
The machine plays a music video or video ad for the 60 seconds it takes to heat up your burrito and grab your chosen side.
“Not a lot of people, but quite a few people use it,” said Kasey Kashani, who has owned the station for 30 years. Kashani does not own the box, and explained it’s not affiliated with the gas station. He just lets the company use the small space by the door.
When the burrito is ready, it’s deposited at the bottom of the machine with your chosen sides. The potato, egg and cheese was hot and melty, but it needed hot sauce. The burritos are $3 plus tax.
According to the Burrito Box website, a second burrito kiosk is slated to pop up at a 76 station in Century City on Jan. 18.
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