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This Bakery Made a Sausage Roll Into Baby Jesus for Their Nativity Scene

This Bakery Made a Sausage Roll Into Baby Jesus for Their Nativity Scene
(peplow / Getty Images)
The Daily Meal

The British bakery chain Greggs has apologized after a scene in their newly released advent calendar was deemed offensive by Christians across the country and the internet. The calendar (which is a departure from the chain’s usual baked goods, sandwiches, and hot drinks) features 24 doors that, when opened, reveal a token (rather than cheese) that can be torn off and redeemed at any local branch (there are over 1,700 in the U.K.).

Behind each tear-off token door are Christmas-themed pictures, each depicting classic winter holiday scenes that highlight Greggs products: Three wise men follow a cupcake in the sky, a miniature Greggs bakery sits in a snowy snow globe, a woman kisses a baked pastry under some mistletoe. Most of the images are silly, but one in particular has certainly ruffled some feathers.

https://www.instagram.com/p/BbhIk91Fp_5/?tagged=greggsIn the picture the three wise men are gathered around a manger which holds not the baby Jesus but instead a Greggs sausage roll. The image was meant to be a lighthearted joke, but found to be offensive by a number of people who pointed out that because Jesus was Jewish, it would have been forbidden for him to eat pork.

https://twitter.com/bethvaughan15/status/930123395282493441?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.rt.com%2Fuk%2F409978-greggs-jesus-sausage-advent%2FOther users on Twitter are either amused at the outrage or annoyed that the sausage roll scandal has garnered so much attention.

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https://twitter.com/iucounu/status/930904292990554112https://twitter.com/howcaniapply/status/930926506234273792https://twitter.com/elainelindridge/status/930895184895856647In a statement, Greggs said: “We’re really sorry to have caused any offence, this was never our intention.”

The Advent calendar goes on sale on November 20 in selected Greggs outlets on and costs £24 (about $32 U.S.).

This sausage roll scandal will certainly blow over fairly quickly, unlike some of the 10 most controversial foods on earth that continue to cause outrage and delight in equal measure.


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