Advertisement

Lounge on that quilt. Dry your hands off with those towels. Silver Lake store invites you to ‘experience our products’

la-1532987660-5xs93r7s4i-snap-image
The Parachute bedding and bath showroom in Silver Lake gives visitors a chance to test products. It’s also envisioned as a drop-in place to buy a hostess gift — a table runner, candle or tea towel — on the way to a dinner party.
(David Tsay)

If you find yourself tempted to curl up on a linen quilt at the new Parachute showroom in Silver Lake, give in. That’s the point.

“We want people to touch and feel things,” says founder Ariel Kaye, who launched the modern bedding company in 2014. “We designed the store to feel like a home where people can experience our products.”

Parachute’s fourth bricks-and-mortar store (the brand also has showrooms a few miles away in Venice, as well as New York and Portland, Ore.) is housed in the new Sunset Gateway center on Sunset Boulevard in the middle of the lively Silver Lake shopping district. (Future next-door neighbors include Blue Star Donuts and Ramen Tatsunoya).

The sunny first floor features a lounge where visitors can sit, relax and sample products, and an upper level highlighting the bedding and bath collections. Kaye isn’t kidding about the showroom’s touch and feel aspect: It features a working sink where you can wash your hands and give the towels a try.

Advertisement

la-1532994656-75z5ghbms9-snap-image
The first-floor lounge area.
(David Tsay)

Textiles are muted in tone, machine-washable and are designed to mix and match. You won’t find thread counts listed as it is not a priority. Instead, the emphasis is on percale and sateen bedding made from Egyptian cotton and linen made of pure European flax.

Non-toxic lavender laundry detergent is available, as are wool dryer balls. Prices range from $60 for a twin percale sheet to $270 for a king-sized linen duvet cover. Towels, which can go up to to $150 for a set, are made of Turkish cotton.

Kaye says she hopes to host workshops, events and pop-ups in the future. For now, she envisions the showroom as a place where locals can grab a hostess gift — a table runner, candle, throw or tea towel — on their way to a dinner party.

Advertisement

“I fell in love with textiles because I like to entertain,” Kaye says. “We want to be a part of the community and celebrate our neighbors.”

Parachute

Where: 3436 W. Sunset Blvd., Silver Lake

Hours: 11 a.m. to 7 p.m. Mondays through Saturdays, 11 a.m. to 6 p.m. Sundays

Info: (323) 741-0045, parachutehome.com

la-1532996561-nqhdizfloq-snap-image
Tabletop and hostess gifts at the new Parachute home store.
(David Tsay)

lisa.boone@latimes.com

Twitter: @lisaboone19

Advertisement

For an easy way to follow the L.A. scene, bookmark L.A. at Home and join us on our Facebook page for home design, Twitter and Pinterest.

ALSO:

18 home decor and design trends we’ll be watching in 2018

They don’t own homes. They don’t have kids. Why millennials are plant addicts

More Southern California home tours


Advertisement