Here’s a list of Latino-owned lifestyle businesses in L.A. for National Hispanic Heritage Month

Illustrations of a jean jacket, necklace, plant and children's book, all items sold by Latino-owned businesses.
(Micah Fluellen and Martina Ibáñez-Baldor / Los Angeles Times)

How do you compile a list of all of the Latino-owned lifestyle businesses in Los Angeles?

In a city where Latinos are nearly 50% of the population, there is certainly much to celebrate. So in honor of Hispanic Heritage Month we decided to start compiling a list, and in the process, one thing is clear: There are a lot of Latina business owners out there.

We recently highlighted a number of small independent Black-owned fashion and design businesses in Los Angeles, and want to do the same for Latino brands. If you have a favorite that we missed, please let me know and we may add it to the list. Keep in mind that many businesses have limited hours, and products, due to COVID-19 restrictions.

Designer Beatrice Valenzuela in her Echo Park studio.
(Mariah Tauger / For The Times)

1. Beatrice Valenzuela

The Echo Park designer, known for her feminine apparel, accessories and minimal sandals, started the popular Echo Park Craft Fair — an annual festival devoted to Los Angeles makers — in her backyard with friend and fellow designer Rachel Craven.

2. Birch and Bone

Floral designer Amelia Rose Posada’s DTLA floral design studio specializes in bespoke botanicals.


Here at L.A. Times Plants, we love “plantfluencers” — people whose Instagram feeds and stories are abundantly verdant. We’ve launched a new series, PLANT PPL, where we interview people of color in the plant world, such as the voice behind @LatinxWithPlants, Andi Xoch of Boyle Heights.

3. Calivolve

Entrepreneurs Lilly Cabral and Mia Pham’s line of cannabis-infused chocolates are made with Belgian dark chocolate, full-spectrum hemp extract and ashwagandha.

4. Carlos Anthony Lopez


The self-taught designer and builder, who has designed the interiors of Cafe Stella, Ostrich Farm and Sawyer restaurants, recently opened Winston Studios, a design firm focusing on interior/exterior space design, art direction, floral, landscape, and set design. and

Cisco Pinedo creates eco-friendly home furnishings and accessories using sustainable materials under Cisco Home
Cisco Pinedo creates eco-friendly home furnishings and accessories using sustainable materials under his company, Cisco Home.
(Cisco Home)

5. Cisco Home

For three decades, Cisco Pinedo has created understated eco-friendly home furnishings and accessories using sustainable materials.


6. Concrete Geometric

Krizia Flores’ concrete, geometric planters and votives have been sold at West Elm, Urban Outfitters and MOCA. During the pandemic, she is offering private digital workshops and custom DIY quick-dry concrete kits.

‘I come from nothing.’ From cowboy to credit manager, Felix Navarro found his niche as a plantsman: The pandemic won’t slow him down.

7. Cuyana


Classic bags and simple separates are designed by Karla Gallardo and Shilpa Shah with the philosophy that creating fewer but better-quality pieces will last.

8. Designing Chica

Susana Sanchez-Young’s prints and cards, posters and coffee mugs are inspired by her culture and current events.

9. Espacio 1839


The Boyle Heights store specializes in culturally significant clothing, masks, jewelry and books, and includes a booth for community radio.

Mo Jackson wanted to share their love of camping with other people of color. They started BIPOC Camping Kits with that in mind

10. Estudio Persona

Minimal furniture and lighting designs, made from natural materials, by Emiliana Gonzalez and Jessie Young.


11. Francis’ Cactus and Succulents

This tiny outdoor lot in North Hollywood sells a variety of cactuses, succulents and some houseplants.

12. Gentle Riot

T-shirts celebrating Latinas and women of color.


13. Gladys Tamez Millinery

Handmade contemporary artisanal hats for both women and men in downtown Los Angeles; clients have included Lady Gaga.

14. GRL Collective


Clothing, jewelry, stickers and more from the Latina lifestyle brand that is dedicated to ethical and sustainable practices.

Hedley & Bennett founder Ellen Bennett in her chicken coop
Ellen Bennett is the founder of Hedley & Bennett apron company in Los Angeles.
(Christina House/Los Angeles Times)

15. Hedley & Bennett

Former chef Ellen Bennett turned the need for stylish but functional aprons into a Vernon-based culinary line that includes handcrafted aprons, chef gear and face masks.


Patty Delgado is the founder of the Hija de tu Madre lifestyle brand
Patty Delgado is the founder of Hija de tu Madre lifestyle brand.
(Melissa Gomez / Los Angeles Times)

16. Hija de tu Madre

Patty Delgado’s Hija de tu Madre lifestyle brand explores the cultural intersection of being Mexican American with such pieces as a denim jacket adorned with an image of la Virgen de Guadalupe.

17. Hola Mis Bonitas


Latinx stationery, stickers, and prints by Claudia Ramos, inspired by her life growing up in Los Angeles. and

Felix Navarro in his Highland Park plant shop the Juicy Leaf
Felix Navarro in his Highland Park plant shop the Juicy Leaf.
(Dania Maxwell/Los Angeles Times)

18. The Juicy Leaf
Felix Navarro’s Highland Park plant shop features terrariums and succulent arrangements, houseplants, cactus and housewares. He also offers DIY arrangements that you can create by following the step-by-step instructions on his Instagram.

19. Kneeland Co.


Joanna Williams, a longtime vintage textile consultant, recently opened a bricks-and-mortar store in West Adams specializing in one-of-a-kind, globally sourced,and handmade home goods and jewelry.

Dianna Martinez
Dianna Martinez, owner of the L.A. Garden at the Historic Downtown Farmers Market.
(Francine Orr/Los Angeles Times)

20. The LA Garden

Latin-inspired stickers, clothing, home and office products as well as succulent arrangements by Dianna Martinez. You can find Martinez at the DTLA farmers market on Sundays from 9 a.m. to 3 p.m. on 5th & Broadway in front of The Last Bookstore.


Andi Xoch sits with plants from her business, Latinx With Plants
Andi Xoch, the creator of @LatinxWithPlants, recently opened a plant shop in Boyle Heights.
(Martina Ibáñez-Baldor / Los Angeles Times)

21. Latinx With Plants

Andi Xoch started selling houseplants on her Instagram account, Latinx with Plants, which led to the opening of her first plant shop in Boyle Heights last month.

22. Lenita by Grita


Nemuel DePaula of the design studio Grita resumes his flower truck deliveries — courtesy of a pink 91 Dodge Aeromate — on Oct. 1. Additionally, he opened a flower shop this month at 1242 20th St. in Santa Monica.

Lil' Libros founders Ariana Stein and Patty Rodriguez with some of their bilingual children's books
Ariana Stein, left, and Patty Rodriguez are the founders of Lil’ Libros, a Los Angeles bilingual book publishing company.
(Lil’ Libros)

23. Lil’ Libros

Los Angeles moms Patty Rodriguez and Ariana Stein started Lil’ Libros in 2014 after they had a hard time finding children’s books in both English and Spanish. Their picture books, written by the co-founders, are designed to introduce bilingualism and Latin American culture to children.


24. Lincoln Avenue Nursery

Lincoln Avenue Nursery in Pasadena is owned by Ramon Franco, a Mexican immigrant who came to the United States when he was 14 in 1974, worked as a gardener, and then became a landscape contractor and purchased the nursery from the Takemura family in 2003. He now runs it with his children, Brenda Franco and Alejandro (Alex) Franco.

25. Loquita Bath

Cruelty-free bath bombs, soaps and scrubs made by women of color.


26. Luna Magic Beauty

This Latina-owned and operated beauty brand founded by sisters Mabel and Shaira Frías offers cosmetics, T-shirts and hairpins.

27. LunaSol Vintage

Mexican vintage store selling original artwork, books, jewelry, and more in Uptown Whittier. Open Wed.-Sun. by appointment. Instagram: @lunasolmexicanvintage


28. Majestic Bliss Soaps

Vegan and cruelty-free artisan soaps by Marcela Arrieta, who started her popular brand in her Boyle Heights garage with a $500 GoFundme campaign. she began making soap for the first time, learning along the way with the help of youtube videos.

29. Mi Vida

Women’s tops and accessories illustrated with Mexican-inspired images and sayings such as “Paz y Amor” and “Yo te Cielo” from a Frida Kahlo poem.


His East L.A. backyard is mostly concrete, but Ken Sparks has transformed the hardscape into something alive, with chickens, a butterfly garden and organic vegetables.

30. Mitú Shop

The Los Angeles-based Mitú Shop offers the latest Latino-inspired merchandise — apparel, jewelry and home decor.

31. Party Art Community


Socially conscious party goods, gifts and workshops by Destinie Escobedo.

32. Pocket Square Clothing

Men’s pocket squares, ties and masks by founders Rodolfo Ramirez and Andrew Cheung.

 Entrepreneur Tricia Beanum reclines on a Ludwig Mies van der Rohe chaise longue
Tricia Beanum, reclining on a Ludwig Mies van der Rohe chaise lounge, has built her estate sale business into a hip L.A. phenomenon.
(Myung J. Chun / Los Angeles Times)

33. Pop Up Home

Tricia Beanum, known as the queen of estate sales, recently moved her West Adams warehouse to a massive showroom on Sycamore in West Hollywood. Shop for vintage furniture, accessories and art at 927 N. Sycamore Ave.

34. Querida Los Angeles

Vanessa Garcia’s Latina statement jewelry line is designed to promoted self-love and confidence.


35. Raggedy Tiff

Apparel, stickers, stationery and pillows designed by Jessica Resendiz are influenced by the designer’s Mexican roots.

36. Sana Canna

Handcrafted vegan, hemp-infused body and skincare products, and plant-based sweets by Silvana Zamara.


37. Selva\Negra

Ethically-sourced apparel and accessories informed by the Latina heritage of designers Kristen Gonzalez and Sam Romero.

38. Sweet Llamita

Bicultural stationery in Spanish, English and Spanglish by Brenda Castillo.


Tanya Aguiñiga, a fiber artist from Tijuana, relaxes in her Volkswagen Westfalia
Tanya Aguiñiga, a fiber artist from Tijuana, relaxes in her Volkswagen Westfalia, her new studio space during the pandemic.
(Jay L. Clendenin/Los Angeles Times)

39. Tanya Aguiñiga

The Los Angeles-based designer, fiber artist and activist is known for her large-scale woven installations but also sells small pieces (prints, rope necklaces, and woven baskets) at occasional sample sales.

40. Tia Chucha’s Centro Cultural
In addition to book readings, film screenings, and art exhibits, this Latino-owned bookstore and cultural center in Sylmar offers bilingual intergenerational programming in mural painting, music, dance, writing, visual arts, healing arts sessions (such as reiki healing), and healing/talking circles.


41. Ramon Valdez

The founder of Fine Art Solutions specializes in custom framing, fabrication, metal, woodworking, lamination and matting.

42. Valfré

Women’s apparel, accessories and home goods by Mexican-born artist Ilse Valfré.


43. Viva la Bonita

Rachel Gomez’s Los Angeles-based Latina lifestyle and apparel brand includes T-shirts, sweats, jewelry and phone cases “inspired by the spirit of the women who are fearless.”

44. Xol y Luna

This Hawthorne-based small-batch apothecary and botanica creates healing tinctures, candles, and oils handmade with locally grown herbs.