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Letters: Personal info grab

Re "Personal info grab gets out of hand," Column, Jan. 31

Just after reading David Lazarus' column on data collection by businesses, I registered a $15 holiday gift card for Starbucks. To redeem for a few cups of coffee, I was required to join the rewards program, with the usual extensive data-gathering included. Ten minutes later, I finally made my card usable.

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Will this ever end? I have considered creating an alter ego with totally false information.

Margery Pope

Sherman Oaks

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