Opinion: Grand to the sand? Help write a better Expo Line slogan
The Metropolitan Transportation Authority has announced that the Expo Line extension to Santa Monica will open on May 20. And because the name “Expo Line” is a little on the dull side, Mayor Eric Garcetti coined a new slogan for the light rail line that travels between downtown L.A. and downtown Santa Monica.
“For the first time in 60 years,” the mayor said in a news release, “Angelenos will have a railway to the sea -- taking us from ‘Grand to the sand’ just in time for summer.”
Grand to the sand?
Who doesn’t love a good public transit catchphrase, amiright? Subway to Sea was elegant and evocative, even if it wasn’t really true because the Purple Line subway extension now under construction goes to Brentwood, not the ocean.
But, alas, Garcetti’s slogan misses the mark. It doesn’t have the same ring as Subway to the Sea. And the Expo Line touches neither Grand Avenue (which is two blocks away from the 7th Street and Metro Center station downtown), nor the sand. The Santa Monica station is at 4th Street and Colorado Avenue.
Here are a few to get you started:
City Hall to volleyball
Philharmonic to Santa Monic
Union Stotion to the ocean
Skid row to undertow
Macy’s to Bloomingdale’s (look at the map)
A cure for the common opinion
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