Dodgers suspend season ticket sales
With renewals from virtually all of their ticket holders, the Dodgers have suspended sales of new season seats.
Tickets for individual games go on sale Friday on the team website and Saturday at Dodger Stadium, with prices ranging from $10 to $150.
The Dodgers divide individual games into four categories -- based on projected popularity – and price them accordingly. For example, a seat on the reserved level could cost $45 on a bobblehead night, $35 for an April fireworks night, and $25 for a midweek day game.
The $10 top-deck ticket – the cheapest available – will be available for 16 games, down from 49 last season. Those games all are weekdays, with no promotional giveaways.
“It goes to the overall demand for our tickets,” said David Siegel, the Dodgers’ vice president of ticket sales.
For the first time, he said, the Dodgers are reserving the right to adjust game prices during the season. For instance, that $35 ticket could jump to $45 if Clayton Kershaw is seeking a second consecutive no-hitter, or it could drop to $25 if the Dodgers have fallen out of contention.
The Dodgers led the major leagues in attendance last season. In an industry in which a renewal rate of 90% is considered excellent, Siegel said the Dodgers have gotten renewals from “over 98%” of their season-seat customers.
“The demand has been unprecedented,” he said.
As a result, he said, the Dodgers have temporarily halted sales of new season seats until they determine whether they can sell more while still having tickets available for individual sales, group sales, and post-season obligations.
The Dodgers last season sold more than 31,000 season tickets, a franchise record. Siegel declined to provide a current total.
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