It’s National Ugly Holiday Sweater Day! Alaska Airlines and partner carriers Virgin America and Horizon Air will offer early boarding to fliers who turn up wearing an ugly holiday sweater Friday. The perk is good for one day only.
Travelers who decide to wear their holiday worst won’t be alone. Airline employees also will be wearing ugly sweaters while holiday music plays during boarding.
The idea is to keep spirits light and take some of the stress out of holiday travel, an airline news release said.
Passengers may post their garb on social media using the hashtag #UglySweaterDay.