‘Insidious: Chapter 2’ delivers! Hollywood wants more digital data.

After the coffee. Before proclaiming next week’s “Breaking Bad” to be the best episode of TV ever.

The Skinny: The bad news is that the Redskins are 0-2. The good news is they play in the NFC East, where everyone is mediocre. Still, if they don’t beat Detroit next week it will be a long and ugly season. Monday’s roundup includes the weekend box-office report and NBCUniversal’s big hire.

Daily Dose: You know your football team is bad when the local TV station is basically apologizing for carrying its games. That’s what happened Sunday when CBS station WKMG-TV Orlando explained to viewers that NFL rules required it to show the Jacksonville Jaguars - Oakland Raiders game rather than the heavily hyped New York Giants - Denver Broncos match. The station said in a on-screen message that, “In accordance with NFL policy, WKMG must carry all Jacksonville Jaguars away games. We apologize for any inconvenience.” Ouch.

Scary performance. “Insidious: Chapter 2” took in over $40 million and dominated the weekend box office. That was three times more than what the original “Insidious” took in during its first weekend. The mob comedy “The Family” took in $14.5 million. The good news was that it was more than what industry analysts were projecting for the movie. The bad news is that most people who saw the movie were disappointed by it. Box-office recaps from the Los Angeles Times and Hollywood Reporter.

PHOTOS: Hollywood backlot moments

Show me the numbers. TV executives are not the only ones complaining about the lack of ratings information from Netflix, Hulu, Amazon and other digital services. Movie industry executives are also starting to clamor for more numbers from digital outlets as well as video-on-demand. More numbers would give studios a little more juice in negotiating distribution pacts with such services as well as provide information about what content is performing well. The New York Times examines the issue.

Hail Cesar. NBCUniversal wooed away Univision Communications President Cesar Conde to be its new executive vice president of international and business development. The move is a big one for NBCUniversal and Conde, who will have a broad portfolio. Univision didn’t replace Conde, instead splitting his duties among three senior executives. More from the Los Angeles Times and Miami Herald.

PHOTOS: Celebrities by The Times

Getting real. New York magazine has released its fall television season issue, which includes an interesting story about the rise and fall of MTV’s “Buckwild” and the state of reality TV as well as an interview with Oprah Winfrey about the turnaround at OWN, the cable network she launched with Discovery Communications.

Inside the Los Angeles Times: Mary McNamara on Fox’s new drama “Sleepy Hollow.” NPR is cutting its staff by 10%.

Follow me on Twitter. I’ll stand by you the way I stand by the Redskins. @JBFlint.