"William Shatner's Brown Bag Wine Tasting" (Ora TV, whenever you go online). In the get-me-an-Internet world, celebrities who might otherwise spend their time collecting stamps or raising the perfect rose have gotten themselves talk shows. Jerry Seinfeld has his "Comedians in Cars Getting Coffee" (Crackle), Steve Buscemi his "Park Bench" (AOL). I don't even want to tell you how many podcasts are out there, because that would take time to reckon. (But a lot.) William Shatner -- that octogenarian ball of energy, his incredible youthfulness only partly cosmetic --who has already hosted his own cable interview show, "William Shatner's Raw Nerve," hits the Web this week with "Brown Bag Wine Tasting," a new feature of the Ora network, where Larry King reigns now. (An earlier, more modest version lived on Shatner's own dedicated website; you can find his Dave Koz interview, at least, still pinging around cyberspace.) Though the former Captain Kirk has a longstanding reputation for self-obsession -- they made a movie about that, "Galaxy Quest" -- he is, in fact, a fine and curious questioner, unworried about seeming impertinent or nosy or deeply sincere; he is too old for that now. Though his first guest is a celebrity, TV host and chef (or "cook," as you'll learn) Alton Brown, trailers indicate that he will be spending time getting to know regular people, too (a cheese monger, a magician). Interviewed in Shatner's own kitchen, with Shatner's own dogs making noise offstage (he has a doberman called Cappuccino, I'll repeat that, a doberman called Cappuccino), an even more than usually intense Brown makes biscuits and gravy, talks about his past and parents and how cooking is like flying an airplane. (Spoiler: something to do with barometric pressure.) Then, like the guests who'll follow, he's asked to blind-taste and describe, in original terms, a brown-bagged wine. It's all about the poetry, man. Shatner!