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PAPER OR PANACHE?

The bag flew off U.K. shelves.
(Beatrice de Gea / LAT)
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Times Staff Writer

BAMBOO knits, organic cotton hoodies, cork suit jackets, green issues from Elle and Vanity Fair. Going green has never been more fashionable. But now that it’s hitting the “in today, out tomorrow” designer handbag market, well, that’s really saying something.

Last month, British designer Anya Hindmarch released a $15 navy-and-white canvas shopping bag that caused a sensation in the U.K. Emblazoned with the words, “I’m not a plastic bag,” and a bargain compared with Hindmarch’s usual $500-plus prices, it flew out of stores within hours. The 1,000 bags that were sold online were gone in two days.

Now the bag is about to make its debut here. The chic totes will be available June 20 at Ron Herman, Fred Segal Flair and the Anya Hindmarch boutique on Robertson Boulevard. They’re pushing it for groceries, but it probably would make a better beach bag. After all, this is the land of Costco.

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