DIZZINESS

It appears that the Eisner/Wells team at Disney is striving to increase Disney profits (“Team Disney--Flying High in Burbank,” by David T. Friendly, July 28).

It is a shame that many of their decisions bode ill for the long-term health of Disney, as the unique entity that it has always been.

Japanese limited animation, Disneyland misfits such as Videopolis, Michael Jackson and non-Disney “Star Wars” characters, as well as the videotape sales of classic features and a European theme park, will probably increase revenues. However, they will do so at the expense of any cohesive long-term concept.

Eisner’s direction seems more focused on the bonus clause of his five-year contract with Disney. In addition to his $750,000 yearly compensation, he will receive an annual bonus of 2% of the amount by which the company’s net income exceeds a 9% return on stockholders equity.

Pretty good reason to only be concerned with short-term gains. Five years from now, Eisner may be gone, with bonus money in his pocket, perhaps working for another studio for which Disney is just another competitor.

BOB BURMAN

Glendale