McKellar Winner of SAM Grand Award : Developer Honored for Casablanca Condominium Project

McKellar Development of La Jolla is the winner of the Grand Award in San Diego’s 1985 SAM Awards. The presentations were made at the El Cortez Convention Center.

The firm won in five separate categories for its Casablanca condominium development in Rancho Penasquitos.

Loisene Copeland of Transamerica Title Insurance Co., a board member of the Sales and Marketing Council of the Building Industry Assn. of San Diego--sponsors of the program--was honored as the Industry Professional of the Year. She joined the association in 1973.

Frampton & Associates was cited for the best corporate/institutional public relations campaign for McMillin Development Inc. and the best new home or new home community public relations campaign for McMillin’s Terra Nova.

A complete list of SAM Award winners and finalists follows:

GRAND SALES AND MARKETING PROJECT AWARD Casablanca: McKeller Development of La Jolla, developer; Kurt McKinnley, architect; Sylvia Winters Interior Planning & Design, interiors, and The Grayson Agency, advertising.

INDUSTRY LEADER OF THE YEAR

Loisene Copeland, Transamerica Title Insurance Co.

MARKETING DIRECTOR OF THE YEAR Tie: Harry Shull, Standard Pacific of San Diego, and Alice J. Cummings, Brehm Communities. Finalist: Linda Keller, The Baldwin Co.

SALES MANAGER OF THE YEAR Jennifer Locke, Harry L. Summers Inc. Finalists: Marc I. Simmons, McKellar Development of La Jolla; Marvin C. Hoiseth, Developers Marketing Associates.

SALES PROFESSIONAL AWARDS Individual Sales for New Housing Averaging Less Than $125,000: Gwen Smith, The Baldwin Co. Finalists: Susan Hurst, Pacific Scene Inc.; and Dave Hendricks, Harry L. Summers Inc.

Team Sales Effort for New Housing Averaging Less Than $125,000: Phyllis Johnson Munster and Patricia Wood, Sunburst Homes Co. Finalists: Linda Borgia and George Baldwin, McMillin Development/Great American Savings Bank, and Geoge Pitzer and Sally Oswalt, Barratt San Diego.

Team Sales Effort for New Housing Average More Than $125,000: Frank Kennedy, Kathy Staggers and Ariane Moore, McMillin Development/ Great American Savings Bank. Finalists: Pat Poses and Barbara Rufenacht, Harry L. Summers Inc., and Barbara Winet and Jim Robinson, McKellar Development of La Jolla.

Individual Special Recognition (Total Effort): Karen Murray, Steve Cook and Butch Setliffe, Standard Pacific of San Diego.

DESIGN

(Listed are developer, community, floor plan and architect.)

Detached Housing Product Under $125,000: Christopher Homes/Home Capital Corp., Park Village Plan I, The Berkus Group. Finalists: Brehm Communities, Brookfield, “Cape Cod,” Dale Naegle & Associates; and Cal Street Builders, Westbrook Summit Phase II “Coventry,” Krommenhoek/McKeown & Associates.

Detached Housing Product Between $125,000 and $175,000: Hellmer Co., Malaga Plan 5, Robert Bowlus & Associates. Finalists: Christopher Homes/Home Capital Corp., Park Village Plan IV, The Berkus Group, and Hellmer Co., Malaga Plan 4, Robert Bowlus & Associates.

Attached Housing Product Under $110,000: McKellar Development of La Jolla, Casablanca “Blue Parrot,” Kurt McKinnley. Finalists: McKellar Development of La Jolla, Casablanca, “LaBelle Aurora,” Kurt McKinnley, and Pardee Construction Co., Stonebrook Plan I, Architects Lorimer-Case.

Attached Housing Product Between $125,000 and $175,000: Pacific Scene Inc., Summerhill, “Catalina,” Architects Lorimer-Case. Finalists: Continental American Properties Ltd./Far West Savings & Loan, Sea Point Tennis Club of La Costa, Kiyotoki & Associates; Collins Development/BoRiver, University Canyon, The Berkus Group, and Pardee Construction Co., East Bluff III, Architects Lorimer-Case.

Attached/Detached Housing Product More Than $175,000 (Does not include custom residences): W.A. Davidson/Home Capital Corp., Pointe Del Mar, “Majorca Plan VIII,” Architects Lorimer-Case. Finalists: Renaissance Builders Inc., Muirlands La Jolla Lots 14 and 15, Paul Thoryk & Partners Inc., and The Baldwin Co., Seabridge at Carmel Del Mar, “Boardwalk,” Hales-Langston.

MERCHANDISING (Listed are developer, community, floor plan and interior designer)

Best Model Home Interior Design Attached or Detached, With Budget Under $15 per Square Foot (Excluding interior plants.): Town & Country, Ormond Court Beach House, Krommenhoek-McKeown Associates/Jayne Vorwerck, interior designers. Finalists: Sunland Housing Group, Inc., North Ridge, “Vail,” Homes by Nancy Adams, and Kemper Financial, Hye Park, “The Date,” Wylie & Associates.

Best Model Home Interior Design Attached or Detached, With Budget Between $15 and $18 per Square Foot (Excluding interior plants: McKellar Development of La Jolla, Fairway Vistas, “The Augusta,” Sylvia Winters Interior Planning & Design. Finalists: McKellar Development of La Jolla, Casablanca, “LaBelle Aurora,” Sylvia Winters Interior Planning & Design, and McKellar Development of La Jolla, Casablanca, “Rick’s Place,” Sylvia Winters Interior Planning & Design.

Best Model Home Interior Design Attached or Detached With a Budget Between $18 and $21 Per Square Foot (Excluding interior plants): McKellar Development of La Jolla, Casablanca, “Cafe Americana,” Sylvia Winters Interior Planning & Design. Finalists: McKellar Development of La Jolla, Casablanca, “Blue Parrot,” Sylvia Winters Interior Planning & Design, and Buie Corp./Sun Savings & Loan and Nevada Savings & Loan, The Windrose Series, “Orchid,” Weiser Capland.

Best Model Home Interior Design Attached or Detached With a Budget Over $21 per Square Foot (Excluding interior plants): The Bren Co., Valencia, “Las Begonias,” Barrie Connolly & Associates. Finalists: The Bren Co., Valencia, “Las Margaritas,” Barrie Connolly & Associates, and McKellar Development of La Jolla, Master’s Hill, “DaVinci,” Sylvia Winters Interior Planning & Design.

Best Sales Office With a Total Cost Under $25,000: Crismar Homes, Applewilde Hills, Albers & Albers, graphic planners. Finalists: McKellar Development of La Jolla, Master’s Hill, Sylvia Winters Interior Planning and Design, and Woodcrest Development of San Diego, Inc., Woodcrest Glen, Motivational Systems.

Best Sales Office With A Total Cost Over $25,000: Continental American Properties Ltd./Far West Savings & Loan, Sea Point Tennis Club at La Costa, Motivational Systems. Finalists: Brehm Communities, Los Rios, Motivational Systems, and McKellar Development of La Jolla, Casablanca, Sylvia Winters Interior Design & Planning.

Best Model Landscaping For Detached Product: McMillin Development/Great American Savings Bank, Cantebria Vistas, Gillespie/DeLorenzo, landscape architects. Finalists: Bren Co., Valencia, Galper/Baldon & Associates., and Pardee Construction Co., Alta Mar, Folsum/Summers and Parners.

Best Model Landscaping for Attached Product: McKellar Development of La Jolla, Casablanca, Gerald Garner. Finalists: Brehm Communities, Cape La Jolla, Lifescapes Inc., and Brehm Communities, Los Rios, Stone-Fischer & Associates.

MARKETING

(Listed are developer, community, graphic designer and/or advertising/public relations agency.)

Best Logo Design: Continental American Properties Ltd./Far West Savings & Loan, Sea Point Tennis Club at La Costa, Stefanko & Hetz. Finalists: Buie Corp./Sun Savings & Loan and Nevada Savings & Loan, Woodrose Series, Ted Hansen Design Associates, and Brehm Communities, Cape La Jolla, Ted Hansen Design Associates.

Best Brochure With a Total Cost Under $2.50 per Brochure, Based on Quantity of 10,000: SunWest Properties, 333 Coast Blvd., Mario Michetti Advertising. Finalists: Buie Corp./Sun Savings & Loan and Nevada Savings & Loan, Windrose Series, Ted Hansen Design Associates, and Henegar Homes, Inc., SunRiver, Viscom.

Best Brochure With a Total Cost Over $2.50 Per Brochure: McKellar Development of La Jolla, Triple Crown, The Grayson Agency. Finalists: Charret Corp./Desha Development, Lighthaus, Crouch & Fuller/Design Group West, and Brehm Communities, Cape La Jolla, Ted Hansen Design Associates.

Best Individual Project Black and White or Black and One Color Advertisement Under One-Half Page: McKellar Development of La Jolla, Casablanca, The Grayson Agency. Finalists: Carter Financial, Westbrook Summit, The Grayson Agency, and A.J. Hall Corp., Wheeler Ridge, Chase/Simpson Advertising and Public Relations.

Best Individual Project Black and White or Black and One Color Advertisement Over One-Half Page: Watt Industries/San Diego, Inc./Sears Savings Bank, Sonata, The Grayson Agency. Finalists: Brehm Communities, Cape La Jolla, Ted Hansen & Associates (advertisements for this project earned two finalists in same division).

Best Corporate/Institution Advertisement or Campaign: McKellar Development of La Jolla, The Grayson Agency. Finalists: McMillin Cos., Knoth & Meads Co., and Design Line Interiors, Inc., Evans ; Conover.

Best New Home or New Home Community Advertising Campaign: Genstar Southwest Development, Bernardo Heights, Berkman & Daniels. Finalists: McKellar Development of La Jolla, The Grayson Agency, and W.A. Davidson Co./Home Capital Corp., Pointe Del Mar, Crouch & Fuller/Evans & Conover.

Best Corporate/Institutional Public Relations Campaign: McMillin Development, Inc., Frampton & Associates. Finalists: Pardee Construction Co., Walter Browder/The Stoorza Co., and McKellar Development of La Jolla, Berkman & Daniels.

Best New Home or New Home Community Public Relations Campaign: McMillin Development Inc./Great American Development, Terra Nova, Frampton & Associates. Finalists: The Baldwin Co., Carmel Del Mar, Roni Hicks & Associates Inc., and Genstar Southwest Development, Bernardo Heights, Berkman & Daniels.

Best Signage Program: McKellar Development of La Jolla, Casablanca, The Grayson Agency/Sylvia Winters Interior Planning and Design. Finalists: Brehm Communities, Cape La Jolla, Ted Hansen Design Associates, and The Bren Co., Valencia, William Green & Associates.