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THE SIDELINES : Rozelle Gets Own MVP Award

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From Times Wire Services

Pete Rozelle, the man who led the NFL for 30 years, will have his name on the trophy awarded each year to the most valuable player in the Super Bowl.

“No name is more synonymous with the Super Bowl than Pete Rozelle,” said Paul Tagliabue, who replaced Rozelle as commissioner last season. “It was his imagination and foresight that made this great event a reality, and his guidance that elevated the Super Bowl to an unofficial national holiday on Super Sunday.”

Since leaving office on Nov. 5, 1989, Rozelle has been a consultant to the league. The first trophy bearing his name will be presented on Jan. 27 at Tampa, Fla.

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