A 1938 baseball jersey worn by New York Yankee Lou Gehrig fetched a record $220,000 at an auction of sports memorabilia. The flannel jersey, which had been expected to go for less than $175,000, was purchased by Mark Friedland, an Aspen, Colo., businessman. A spokesman for Richard Wolffers Auctions Inc. said the final price made the jersey, which bore Gehrig's number, 4, the most expensive non-card sports memorabilia item ever sold. Gehrig, known as the Iron Horse, played first base for the Yankees from 1923 to 1939. He played 2,130 consecutive regular season games, a major league record that still stands. In a record for a bat used in a game, a bat that Gehrig had signed and given to the son of a furniture salesman in 1938 was sold for a winning bid of $52,250.