Contemporary was the buzzword Tuesday as Glendale’s new logo for its Beeline shuttle service was unveiled.
The picture of a no-nonsense, red-, yellow- and blue-colored bee will replace the cute, smiling yellow- and brown-colored insect on wheels that had previously served as mascot for the 9-year-old bus operation.
“We’ve tried to use more contemporary colors that are being used on transit vehicles today,” said Jano Baghdanian, the city’s traffic and transportation administrator. “That’s the concept we hope people will like.”
The new insignia, which includes “Glendale Beeline” written in script form, was created as part of the city’s plan to expand Beeline service in November from three to eight routes throughout Glendale. It was unveiled to the public during Tuesday’s City Council meeting.
City officials paid $700 to have Glendale-based Roland & Associates, a public relations firm, design the new look. Creative director Walter Moore came up with the final version.
Baghdanian said the logo should be in place on all 18 shuttles, bus stops, route maps and tokens by Nov. 1, when the expanded routes are scheduled to begin.
Those will include the areas covering Montrose, Glendale Community College and south Glendale, officials said.
“We’re moving toward the future, so we wanted to have the logo” represent that, Baghdanian said.