PRO FOOTBALL ’95 : Everything Different About the Rams : NFC: Now they’re even winning, as they end seven-game losing streak by beating Packers, 17-14.

The St. Louis Rams switched coaches, addresses, positions and philosophies--and on Sunday their luck changed too.

The Rams, who fled Anaheim last winter and replaced Coach Chuck Knox with Rich Brooks, picked off Brett Favre three times and snapped a seven-game losing streak with a 17-14 victory over Green Bay.

The new Rams, playing before a record crowd of 60,104 at Lambeau Field, where the Packers had won 10 in a row, got solid play from Sean Gilbert, who hassled Brett Favre all day, and wide receiver Isaac Bruce to offset a miserable rushing attack.

In his first NFL start, Bruce blocked a punt in the second quarter, recovered it and then hauled in a touchdown pass five seconds later to give the Rams a 7-0 halftime lead.

“It’s a lot harder to block a punt than it is to catch a touchdown pass,” said Bruce, who had four touchdowns during the exhibition season. “It’s the first one I’ve ever blocked. I just tried to beat everybody to the ball. He was taking a lot of time and I guess he didn’t see me.

“I’ll do whatever they want me to do to get a win.”

Charles Jordan made a leaping 11-yard catch for a touchdown that pulled the Packers within 17-14 with 1:36 left, but the onsides kick failed and the Rams ran out the clock for St. Louis’ first NFL victory since the Cardinals bolted to Phoenix following the 1987 season.

After spending five weeks on the road, the Rams will return home to bring the NFL back to St. Louis for the first time in seven years when they face New Orleans on Sept. 10 at Busch Stadium.

With the score tied at 7-7, Chris Miller connected with Alexander Wright on a 30-yard touchdown pass with 3:02 left in the third quarter. Wright beat first-round draft pick Craig Newsome on the play.

The Rams got a 19-yard field goal from rookie Steve McLaughlin with 5:22 left to go in front, 17-7. The field goal was set up when Roman Phifer picked off a Favre pass at midfield.

Sacked four times, Favre clearly missed left tackle Ken Ruettgers, who protects his blind side. Ruettgers has a bad back.

Favre also missed receiver Sterling Sharpe, who was released following neck surgery in January and is now a studio commentator for ESPN.

Despite a poor ground game that produced only 54 yards, with Jerome Bettis getting only four in seven carries, the Rams set the tempo with an aggressive defense that exploited the absence of Ruettgers, who had started 52 games in a row.

Gilbert swapped spots with right end Kevin Carter, and battered Ruettgers’ replacement, Joe Sims. Gilbert had 1 1/2 sacks.

“The key was that we put pressure on Favre continually,” Gilbert said. “It wasn’t anything fancy.”

Said Brooks: “On at least two of the interceptions, you can write Sean Gilbert’s name along with the guy who picked it because he’s right in Favre’s face.”

On the Packers’ first possession, Favre’s pass was tipped by Gilbert and Carlos Jenkins and picked off by free safety Keith Lyle at the Rams’ one.

“From that point on we just went downhill,” said Favre, who was later intercepted by Toby Wright at the Rams’ 13.

Favre finished 29 of 51 for 299 yards and two touchdowns. Miller was 19 of 30 for 166 yards.

Reggie White, the NFL career sacks leader, picked up 2 1/2 sacks, giving him 147 1/2 overall. Sean Jones picked up his 100th career sack.