They’re Lining Up to Talk With Tagliabue : Pro football: NFL commissioner will meet with movie mogul Lew Wasserman. Jerry Jones still concerns owners.

The NFL apparently has lost interest in Hollywood Park as a site for a new football stadium, but add the offices of Lew Wasserman, longtime Hollywood studio chief, to the list of stops on Commissioner Paul Tagliabue’s visit to Los Angeles later this week.

While NFL owners spent much of their day here haggling over Cowboy owner Jerry Jones’ move to make his own marketing deals with league sponsorship competitors, there was also talk about returning football to Los Angeles.

“I think we will have several alternatives for good stadiums probably within L.A. County that we can really evaluate,” Tagliabue said. “We’re continuing to have discussions with individuals in Los Angeles, including Peter O’Malley on that subject.”

Dodger owner O’Malley will meet with Tagliabue and Carolina owner Jerry Richardson, chairman of the league’s stadium committee, during Tagliabue’s visit here. Tagliabue and Richardson will also talk with Wasserman, chairman emeritus of MCA, and Disney officials.

Hollywood Park’s ties to gambling apparently remain a considerable concern to the NFL. In addition, the interest shown by other individuals in Los Angeles has led league officials to conclude that they can get a much better stadium offer than was presented by Hollywood Park.

“Hollywood Park was the only opportunity to get a quick resolution to the L.A. stadium issue, but I think that ship has sailed,” Denver owner Pat Bowlen said.

“They had the land, they had the environmental impact studies, and they were basically ready to go.

“But I think it was opportunity there for a moment--it was a good solution for a problem [the Raiders] that existed right then. But now that problem has evaporated, and so it would be difficult for me to think that all those other sidebar issues could be resolved.”

R.D. Hubbard, chief executive officer of Hollywood Park, was undeterred by Bowlen’s comments.

“We’re still talking,” Hubbard said. “We’ve had various team owners contact us recently. We intend to pursue bringing a team to Los Angeles and Hollywood Park.”

John Shaw, president of the St. Louis Rams, said league officials expressed optimism in their private meeting with owners that they could get a state-of-the-art facility completed in a short period of time. Shaw said O’Malley’s name was the only one specifically mentioned to the league’s full membership.

Members of the six-owner stadium committee declined comment until after meeting with interested parties in Los Angeles.

“The league wants to see responsible ownership, the right ownership in L.A.,” Bowlen said.

“Until there is a resolution to the stadium problem, I don’t think anything is going to happen in L.A. Nobody is going to go in there and play in Anaheim, the Rose Bowl or the Coliseum. But I am hearing encouraging things in L.A.”

NFL owners, although interested in Los Angeles, were more concerned with Jones and the deals he made with Pepsi and Nike, apparently in violation of league rules. National Football League Properties, the marketing arm of the league, has filed a $300-million suit against the Cowboys, Texas Stadium and Jones for “ambush marketing” tactics.

The league will seek a restraining order Thursday to keep Jones from making further endorsement deals--including an anticipated transaction with American Express--that might jeopardize the long-held tradition of sharing revenues from ticket sales, national television and radio contracts and merchandise licensing contracts.

“I’m very very optimistic that over the next few days we’re going to come up with something that ought to keep us from spending several years and several million dollars in attorney fees,” Jones said.

He also vowed, “I would win,” if the matter went to court.

Tagliabue replied with strong words of his own.

“This attack on NFL Properties is part of the pressure for teams to move,” Tagliabue said. “If everyone is going to do their own marketing, then everyone is going to try and move to the best market.

“If you don’t see the big picture here, then you don’t know what’s going on in sports in America today. Read about the problems of labor peace. That’s what this is about. It’s not about soda pop and shoes and logos. . . . It’s about servicing fans in a high-class way with stability.”