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Disney’s Price Hikes May Drive Fans Elsewhere

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Both Angel fans here in Orange County were monumentally relieved this past week. They had been frightened to death that Michael Ovitz wouldn’t get his $90-million predator’s parachute. Mickey and Goofy “readjusted the overall corporate revenue profile” (you know, raised the prices, sucker). Now we know Ovitz will get his much deserved self-esteem pay from where it should properly come--the fans.

When you pay $5,000 or so for a couple of baseball season tickets, don’t you get an ownership interest, stock option and a player to be named later?

There are three spotlessly new, world-class minor league parks with Cal League teams in Rancho Cucamonga (Padres), San Bernardino (Dodgers) and Lake Elsinore (Angels--’96 Cal League champions). When I last attended, I didn’t need a co-signer for a ticket, hot dog and beer.

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KIRKWOOD PLATT

Laguna Beach

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Today I received my invoice for my Anaheim Angels season tickets for the 1997 season. To my dismay, I noticed that my four seats, which were located on the club level inside first base, were moved to the terrace level out by the foul pole. This was done without my knowledge or approval, for the same price. This move was due to renovations to the stadium in 1997, which I can understand and appreciate. But I feel that I should have been notified prior to mailing me the invoice.

In this same mailing, I was informed that if I wanted to retain my same seats in the club level for the 1998 season, the cost would be increased from my existing $3,578 to $8,050 (that is, if the season parking remains the same price). This is a 125% increase in a one-year period. I can understand a 20% to 30% increase for the renovations of the stadium, but a 125% increase? What is Disney trying to do the loyal fans and season-ticket holders that have supported this organization for many disappointing years? Are they turning their heads from fans and supporters in favor of the corporate dollar?

Disney had better take a hard look at the direction they have opted for, before it is too late and they lose not only games but loyal fans. There is just too much competition for entertainment in southern California. Even though the Dodgers are further away, I will pursue tickets to their games because they value the tradition of baseball and the meaning of loyal fans.

RANDY STEWART

Huntington Beach

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