TV Ratings Report

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in the given time period, though profitability can vary based on programming costs and other factors.

Prime Time

Ratings for adults 18-49

NBC

Last week: 4.8

Season to date: 5.9

*

Fox

Last week: 4.5

Season to date: 4.4

*

ABC

Last week: 4.3

Season to date: 4.4

*

CBS

Last week: 3.2

Season to date: 3.8

*

WB

Last week: 1.2

Season to date: 1.5

*

ESPN*

Last week: 1.2

Season to date: 0.6

*

UPN

Last week: 1.0

Season to date: 1.4

Size of group: 123,900,000

*Highest-rated cable channel last week

Note: Each rating point equals 1% of group.

Sources: Nielsen Media Research, networks

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