Notes
The Glendora-based National Hot Rod Assn. has hired Integer Dallas, a marketing and promotions firm, to develop the NHRA’s first marketing campaign. It previously announced deals to hire Hill & Knowlton to handle public relations and SFX Sports to secure a TV contract. The NHRA is a sanctioning body for drag racing. . . . CNBC.com has signed online brokerages Ameritrade and Mydiscountbroker.com as sponsors of its Internet site. Terms weren’t disclosed.
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The Times’ advertising and marketing news staff can be reached at adbiz@latimes.com or (213) 237-3341.
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