Just the Ticket

Direct TV’s NFL Sunday Ticket football again will use top NFL athletes, as well as a couple of high-profile rookies, in its marketing campaign.

Last year’s commercials, which showed top players being pushed around stores in shopping carts, are being replaced by ads in which players try to pump up their images in a “Dating Game”-like setting.

Campbell-Ewald Co. shot a pair of 30-second spots last week in Los Angeles.

One featured Green Bay Packer quarterback Bret Favre, Denver Bronco running back Terrell Davis and veteran Miami Dolphin quarterback Dan Marino.

The other featured San Francisco 49ers star Steve Young, along with newcomers Peyton Manning, quarterback of the Indianapolis Colts, and Arizona Cardinal quarterback Jake Plummer.