Denver Post Won’t Mention Sponsor in Stadium Name

The Denver Post plans to call the Denver Broncos’ new home “Mile High stadium” instead of its official name, Invesco Field at Mile High.

“The community at large thinks of this as Mile High, new Mile High or the new stadium,” Editor Glenn Guzzo said in Wednesday’s editions. “In this case, the community’s terminology is familiar, positive and clear.”

Invesco mutual funds group, which paid $120 million for naming rights on the new stadium, said in a written statement Wednesday, “It’s unfortunate that the Denver Post has decided to not accurately report the name.”

The stadium opens Saturday with an Eagles concert. The first Broncos game at the stadium is a preseason match against the New Orleans Saints on Aug. 25.

Invesco bought the naming rights in January, despite opposition from Denver Mayor Wellington Webb and a majority of fans who attended public forums about the deal.

Invesco will pay $60 million to the Broncos for advertising inside the stadium. The team is paying 25% of the $400-million facility’s cost.

Invesco is paying an additional $60 million for the right to name the stadium. That money will be used to reduce taxpayers’ 75% share of construction costs.

The old Mile High Stadium will be torn down.