AOL and NFL Expand Agreement
AOL Time Warner Inc.’s America Online unit expanded an agreement with the National Football League to make sports videos and other content available to subscribers of the Internet service.
America Online users will get access to game highlights and previews as part of their service, AOL said in a statement. The agreement builds on an existing partnership that the companies signed in 2001 to promote the NFL’s Web site to America Online users.
The agreement is the latest in America Online’s plan to offer exclusive content and features to lure subscribers. The Internet unit continues to lose subscribers as a growing number switch from America Online dial-up service to faster broadband connections with other companies.
Chris Russo, the NFL’s senior vice president of new media and publishing, said the NFL would make money by licensing the content to AOL and by increasing distribution to a wider audience of potential customers.
Shares of New York-based parent AOL Time Warner fell 28 cents to $15.74 in New York Stock Exchange trading. The stock has risen 20% this year.
The biggest entertainment stories
Get our big stories about Hollywood, film, television, music, arts, culture and more right in your inbox as soon as they publish.
You may occasionally receive promotional content from the Los Angeles Times.
