Everett M. Rogers, 73; Author, Former USC Journalism Official

From Times Staff and Wire Reports

Everett M. Rogers, 73, an author and former associate dean of the USC Annenberg School for Communication, died Oct. 21 in New Mexico, where he lived and had been chairman of the communication and journalism department at the University of New Mexico. He died in his home after having kidney cancer.

Rogers’ book, “Diffusion of Innovations,” was selected by Inc. magazine in 1996 as one of the 10 classic books on business. First published in 1962 and now in its fifth edition, the book offers an explanation of how new ideas are incorporated into a culture.

He was also the author of about 30 other books and hundreds of articles and chapters in the fields of communication, sociology, marketing and political science.


Born in Carroll, Iowa, Rogers received his bachelor’s, master’s and doctoral degrees at Iowa State University and taught at several other universities, including Stanford.