Ali will get the respect and dignity he deserves

Re “Selling the Greatest,” editorial, April 16

We are very cognizant of all that Muhammad Ali is and represents around the globe. As you noted, his principled opposition to the Vietnam War cost him the heavyweight title and prime years in the ring.

Let me assure you that CKX will work closely with Ali and his wife and treat his name with the respect and integrity it demands. A broad array of endorsement deals is not at all what we envision, nor what Ali is all about.

ROBERT F.X. SILLERMAN

Chairman and

Chief Executive, CKX

New York