Fewer are tuning in to Couric
The audience that tuned in for Katie Couric’s first week on the “CBS Evening News” shrunk substantially by Friday, when the broadcast averaged 7.4 million viewers, 45% fewer than watched her Tuesday debut, according to Nielsen Media Research.
Nevertheless, CBS remained in first place for the holiday week, averaging nearly 10.2 million viewers between Tuesday and Friday and garnering the perennially third-place newscast its first weekly ratings win in more than five years.
The “NBC Nightly News,” usually the top-rated broadcast, came in second with an average of more than 7.1 million viewers for the week, excluding Thursday, when the network broadcast NFL football.
ABC’s “World News” followed in third place, drawing an average of nearly 6.9 million viewers for the week.
Network executives expect the news ratings to fluctuate for several more weeks.
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Matea Gold
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