HarperCollins links its books to the iPhone
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The publishing world is linking up to the iPhone.
HarperCollins announced Wednesday that it had set up a special link, mobile.harpercollins.com, that will allow browsers to view excerpts from more than a dozen new releases, including Michael C. White’s “Soul Catcher” and Michael Korda’s “Ike,” a biography of President Eisenhower.
Browsers can view up to 10 pages of a given book’s first two chapters and can quickly shrink or enlarge the print size.
“Reaching consumers on mobile devices and the Internet is increasingly important for publishers,” Brian Murray, president of HarperCollins Publishers Worldwide, said in a statement.
Several publishers have been offering content for cellphone use and the iPhone, which already allows consumers to watch videos, take pictures, listen to music and surf the Web.
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