Zara, the affordable Spanish fast-fashion chain, seems to have sussed out that L.A. shoppers have been hankering for even more accessible style options. So it's expanding its Southern California presence with two new stores this month: one, just opened, at the Farmers Market on 3rd Street in Los Angeles, and one on Hollywood Boulevard, which opens Thursday.
Zara, based in La Coruna, Spain, is known for its speedy response to fashion trends. The chain, with more than 4,400 stores in 73 countries and 46 in the U.S., ships new styles weekly rather than changing merchandise according to traditional fashion seasons.
Zara's prices, which start at $9.90 for a T-shirt, are a definite magnet, but what makes the chain desirable to fashion mavens such as Gwyneth Paltrow are styles like its on-trend little black dress. Zara's newest LBD ($159.90) is an homage to 1980s power dressing, with pronounced shoulders that also appear on a blazer ($79.90) and a leather jacket ($279). The jackets can be paired with either leggings ($39.90) or a baggy trouser pegged at the calf ($79). Men can pick up a basic black suit ($99 blazer, $59 pants) and chambray denim shirt ($59.90), while kids can choose from back-to-school khakis ($24.90) and knits ($19.90 to $27.90).
The Hollywood Boulevard location, across from the Kodak Theatre, is hosting a special grand opening shopping event, from 6 to 9 p.m. Wednesday, open to shoppers who sign up on the mailing lists at other Zara locations -- Century City, Santa Monica, South Coast Plaza, Fashion Square Sherman Oaks and Pasadena. Sparkling Spanish cava will, of course, be poured.
6904 Hollywood Blvd., Los Angeles. (323) 469-1002. 10 a.m. to 9 p.m. Monday through Saturday. 11 a.m. to 7 p.m. Sunday.
Trina Turk ongoing through Aug. 30: L.A. fashion house announces its end-of-summer sale with up to 75% off retail at its 3rd Street and Fashion Island locations only. Deals cover current season looks such as a $62.30 bateau striped top, $53.30 shorts, $99 Miami Vice tote, $177 jumpsuit and a $298.50 Waikiki strapless dress. Spend $200 to be entered in a raffle for a $250 gift card at each location.
8008 W. 3rd St., Los Angeles. (323) 651-1382. 11 a.m. to 7 p.m. Monday through Saturday. Noon to 6 p.m. Sunday.
581 Newport Center Drive, Newport Beach. (949) 717-7881. 10 a.m. to 9 p.m. Monday through Friday. 10 a.m. to 7 p.m. Saturday. 11 a.m. to 6 p.m. Sunday.
Solutions Thursday: Los Feliz denim boutique throws a grand opening party, giving shoppers 20% off the purchase price of jeans ($45 to $300) that evening only. The first 40 guests will also receive a goody bag. The area shop, the second location for the Newport Beach-based store, features a denim bar with more than 150 styles of jeans from Joe's Jeans, Hudson, Siwy, William Rast and Not Your Daughter's Jeans. "Denim" margaritas will be served at the event along with bites from Yuca's on Hollywood.
4677 Hollywood Blvd., Los Angeles. (323) 644-0021. 5 to 9 p.m.
Buzz Aldrin at Louis Vuitton Saturday: Astronaut Buzz Aldrin, who appears in the French luxury brand's new ad campaign, is signing copies of his book "Magnificent Desolation: The Long Journey Home from the Moon" at South Coast Plaza. To attend call (866) VUITTON (984-8866) or e-mail email@example.com by Wednesday.
3333 Bristol St., Costa Mesa. (714) 662-6907. 2 to 4 p.m.
Freedman Custom Shop Saturday: The Freedman brothers, Randy and Matt, launch a custom shop for shirts with a fall-winter trunk show featuring ready-to-wear shirts ($176-$359) at Ron Robinson/Fred Segal. Shoppers can buy a made-to-measure version (starting at $350) of the collection's button-down shirts. There's also an exhibition and auction to benefit the Art of Elysium featuring custom and signed guitars from Ben Harper and others.
500 Broadway, Santa Monica. (323) 333-2987. 2 to 6 p.m.