Country music legend and famous stoner Willie Nelson has tapped some friends in high places for today’s 4/20-themed variety show, “Come and Toke It.”
Kacey Musgraves, Matthew McConaughey, Jeff Bridges, Billy Ray Cyrus, Toby Keith, Tommy Chong, Ziggy Marley, Bill Maher, Beto O’Rourke and many more have signed on for the livestream event “celebrating our favorite gal, Ms. Mary Jane” on what has become the unofficial marijuana holiday.
This afternoon’s four-hour-and-20-minute extravaganza, streaming at 4:20 p.m. Central time (2:20 p.m. Pacific time) on Twitch and Facebook, promises “cannabis-centric music, food, education and comedy” in support of the Last Prisoner Project, which advocates for the decriminalization of weed.
“Well, happy 4/20 out there, y’all,” Nelson said last week in a brief promo video. “Y’all have a hit for me and pass it on.”
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Join @willienelsonofficial with the #comeandtokeit #passleft challenge: perhaps the world's only chance to knock smoking with Willie off their bucket list. Whether you partake or not, this is your chance to live the dream. Post to your favorite social media channel or submit a video passing (whatever toking material of your choice) to the left or just pass it on. Use #passleft #comeandtokeit and tag @luckreunion @williesreserveofficial and share your videos. One lucky participant will be selected to talk to Willie himself, live on air, to pass left and wish him an early birthday in "person”. Join us.
In an interactive twist, viewers are also invited to partake in the day’s festivities by filming a horizontal video of themselves “receiving your toking or toasting material of choice (keep it legal, y’all) from the right and passing it left off screen on your timeline ... for your chance to be brought on air with Willie live during the stream.”
“All videos must be hashtagged #ComeandTokeIt #PassLeft, tagged @williesreserveofficial @luckreunion, filmed in landscape orientation, and posted to your public timeline to be eligible,” according to an Instagram post from Nelson’s premium cannabis brand, Willie’s Reserve.
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1 more day until we’re live with @willienelsonofficial & @williesreserveofficial this 4/20. Come and Toke It is gonna be one hell of a party with appearances by @officiallymcconaughey @thejeffbridges @thatkevinsmith @elleking @billmaher #PattersonHood of @dbtrockshow @stpaulandthebrokenbones #BillyJoeShaver @nickthune @turkeyandthewolf @steve.deangelo @lilymeola @waynehoffman and so many more. Tune in tomorrow for music, comedy, food, education and more all celebrating our favorite gal, Ms. Mary Jane, and benefiting @lastprisonerproject. And don’t forget, upload your horizontal #passleft videos tagging @luckreunion @williesreserveofficial & hashtagging #passleft #comeandtoke it to your timeline to have a chance to talk to Willie live. More via the link in our bio. See you soon! #LuckReunion #WillieNelson #WilliesReserve #420 #420daily #CannabisCulture #CannabisCommunity
The star-studded show is also affiliated with Luck Reunion — Nelson’s annual music “anti-festival” hosted each spring at the 86-year-old singer’s ranch in Luck, Texas. Originally set for March 19, this year’s Luck Reunion was canceled along with most live events due to the coronavirus crisis.
Fans can queue up for and find more info about the “Come and Toke It” party on the Luck Reunion website.