Fox will bring New York Post gossip column ‘Page Six’ to TV

Fox Television Stations is bringing the long-running New York Post gossip column “Page Six” to TV.

The station group owned by 21st Century Fox announced Wednesday that “Page Six TV,” a daily half-hour program that will aim to provide “in-the-know gossip and news” from entertainment, culture, the media, finance, real estate and politics, is getting a three-week test run starting July 18.

The program, which will be co-produced with Shine Endemol North America, will air on select Fox-owned TV stations including KTTV in Los Angeles and WNYW in New York. If “Page Six TV” draws an audience during its test run, it could get a longer commitment.

“We’re constantly looking for fresh, day and date strip programming. ‘Page Six’ has always had its own point of view,” Frank Cicha, senior vice president of programming, Fox Television Stations said in a statement. “We expect that to translate very well to the TV show.”

“Page Six,” which runs daily in the News Corp.-owned tabloid and on the New York Post website, has long been a must read in the media and entertainment industries. The column’s name is based on the page number where it originated, but it now runs deeper inside the print newspaper.

Fox’s TV operations and the Post were once part of the same media empire controlled by Rupert Murdoch and his family. The Fox TV and film entities are now part of 21st Century Fox while the Post and other News Corp publishing operations have been spun off into a separate company that carries the name. Murdoch is the executive chairman of both companies.

The “Page Six TV” producers are still casting the on-air talent for the program, but Fox said the current “Page Six” editorial team will appear in some segments. The program will be produced Monday through Friday out of New York.

Twitter: @SteveBattaglio