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The highly publicized canine competition got a total of 13.5 million viewers to tune in over the 12-hour stretch.
During the first airing, from 3 to 5 p.m., the show drew an audience of 3.3 million, 24% better than last year's comparable
As expected, the "Puppy Bowl" was big on social media, where cute animals are known to get some traction. The premiere generated 340,000 mentions on