OK, he wasn't quite that harsh. But J.J. Abrams did urge the crowd at CinemaCon — an annual gathering of exhibitors — to be open to the idea that consumers no longer only want to see films in theaters.
The lack of footage was just one of the baffling moments from the Paramount presentation, which was filled with a handful of uncomfortable moments. The two-hour event kicked off with "Teenage Mutant Ninja Turtle 2" stars Megan Fox and Will Arnett delivering an awkward shtick that included them delivering a pizza to the chief executive of AMC, Adam Aron.
"They really should have written something for us to say here," Fox said as she and Arnett made the long walk from the stage to Aron's seat.
And the bizarre moments weren’t just confined to the room, either. Tom Cruise sent a video from a London set to introduce footage from “Jack Reacher 2” in which he said he loved the “Reacher” franchise because “it’s Americana. It’s just real, classic, movie movie stuff.” (He did not explain how “movie movie stuff” is different from “movie stuff.”)
"There's not enough cinema in Hollywood," he said, "where we have a strong, bad-ass female."
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