A word or two about binge-watching: As a long-term sustainable business model, it works only if the original content being produced is binge-worthy, i.e. any good. Sure, people will spend a day nursing the flu or a breakup by tearing through multiple episodes of some cheesy show or other, but
Also, for the record, there are already plenty of mediocre shows to go around. These days, most people don't have time to keep up with the really good television ones.
So I'm not quite sure what
For reasons known only to creator Raphael Bob-Waksberg, the show exists in a universe where some people are people and some are talking, bipedal versions of various animals. BoJack Horseman (Arnett) is an upright horse who is also a washed up sitcom star. In the '90s, he headlined "Horsin' Around," a "Full-Housian" tale of a bachelor horse who finds true happiness when he adopts three orphan children.
That show was such a huge hit that BoJack never quite recovered. Now he lives in one of those big glass houses in the hills favored by writers seeking to make a statement about Hollywood, with a couch-surfing slacker leech/assistant (Paul). BoJack spends his days watching his own reruns while his agent/sometime lover, Princess Caroline (a pink cat voiced by Sedaris) fails to find him even a walk-on in "War Horse."
Instead, she pushes him to finish his memoir, which he hasn't even started. Princess Caroline eventually hires Diane (
All of which is not nearly as confusing as it sounds or, unfortunately, as funny. In parodying the celebrity life, Bob-Waksberg only occasionally hits the mark. An episode in which BoJack is reunited with one of his former costars has some smart and stinging things to say, and some of its digressions into diatribes about our attitudes toward the military or the fall of the publishing business are dark and funny.
Mostly, however, the show safely canters through familiar terrain: The oblivious narcissism of actors complete with drinking, drugs and random sex; the double-edge sword of social media, the ruthlessness of agents, etc., etc.
Twenty-five years after the debut of
In the end, if you want people to watch your show, your best bet is still to make sure it is very good.