Kimmel is the latest in a long line of celebrities recruited to inspire kids and adults alike to indulge more in fruits and vegetables and less in junk food, with other luminaries including Colin Kaepernick, Steph Curry, Kristen Bell and John Cena.
The commercial focuses on Obama and Kimmel's very different ideas of what "FNV" means when it comes to advising kids to eat more veggies: At one point, Kimmel assures the first lady, "I know what [the F] stands for, I have HBO," a misunderstanding that Obama quickly dispels, exasperatedly informing the host that "F" stands for fruits and "V" stands for vegetables.
The video concludes with Kimmel asking to stay in the Lincoln Bedroom and being rebuffed. He does, however, receive a consolation tomato.
FNV is the latest component of the first lady's continuing battle against childhood obesity, the main thrust of which continues to be Let's Move. Started in 2010, the administration-wide initiative aims to increase physical activity and improve overall nutrition, with an ultimate goal of eliminating childhood obesity within a generation.
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