St. Vincent, from left, Dakota Johnson, Gucci Creative Director Alessandro Michele and Jared Leto -- all in Gucci -- at the 2018 LACMA Art+Film Gala honoring Catherine Opie and Guillermo del Toro on Nov. 3.(Charley Gallay / Getty Images for LACMA)
Zoe Kravitz in Gabriela Hearst and ASAP Rocky in Gucci at the 20118 LACMA Art+Film Gala.(Stefanie Keenan / Getty Images for LACMA)
Writer Kim Morgan, from left, honoree Guillermo del Toro, honoree Catherine Opie and LACMA Director Michael Govan at the 2018 LACMA Art+Film Gala on Nov. 3.(Michael Kovac / Getty Images for LACMA)
A Gucci-clad Beck performed an after-dinner set (with a little help from Dave Grohl and St. Vincent) at the 2018 LACMA Art+Film Gala on Nov. The event raised more than $4.5 million to fund the museum’s programs.(Matt Winkelmeyer / Getty Images for LACMA)
Jordyn Blum and Dave Grohl at the 2018 LACMA Art+Film Gala on Nov. 3.(Jesse Grant / Getty Images)
Kiki Layne in a green silk tulle Gucci gown with a floral sequin brocade bodice, bee appliqués and tiered pink tulle sleeves at the 2018 LACMA Art+Film Gala.(Chris Delmas / AFP / Getty Images)
2018 LACMA Art+Film attendees wearing Gucci included Courtney Love, from left, Asia Chow, Baz Luhrmann, event co-chair Eva Chow and Hari Nef.(Stefanie Keenan / Getty Images for LACMA (left), Chris Delmas / AFP / Getty Images (center and right))
Kenneth “Babyface” Edmonds, Nicole Pantenburg, George Lucas and Mellody Hobson attend the 2018 LACMA Art+Film Gala on Nov. 3.(Jesse Grant / Getty Images)
Lana Del Rey, from left, Salma Hayek and Miranda Kerr all in Gucci at the 2018 LACMA Art+Film Gala.((L to R) Neilson Barnard / Getty Images for LACMA, Tommaso Boddi / Getty Images for LACMA, Nina Prommer / EPA-EFE / REX)
Director Damien Chazelle and Olivia Hamilton at the 2018 LACMA Art+Film Gala. Automobile brand Audi was one of the sponsors of this year’s event, which raised a record $4.5 million-plus to fund the museum.(Joe Scarnici / Getty Images for Audi)
Paris Jackson on the 2018 LACMA Art+Film Gala arrivals carpet. At right, a close-up of Jackson’s bejeweled Gucci sneakers.(Jesse Grant/ Getty Images (left), Chris Delmas / AFP / Getty Images)
In addition to the 2018 LACMA Art+Film Gala honorees — artist Catherine Opie and filmmaker Guillermo del Toro — and the Mid-Wilshire museum, which added a record $4.5 million to its coffers Saturday night, there was another clear beneficiary: presenting sponsor Gucci.
The Italian luxury label, which has been a longtime sponsor of the event, not only seemed to have dressed just about every A-lister in the house — as well as Opie and Del Toro (despite the latter joking at the lectern that he’d been dressed by Big & Tall) — but also managed to deftly underscore its myriad connections to the City of Angels by throwing a fragrance party at the Hollywood Forever Cemetery the night before. (The Gucci Guilty ad campaign, which launches in early 2019, stars Jared Leto and Lana Del Rey and was shot at various locations around L.A. — including the cemetery.) That in turn follows the drop of a 2019 resort capsule collection inspired by the Chateau Marmont, a frequent haunt of Gucci’s creative director Alessandro Michele.
It might be tempting to simply dismiss the above photo gallery of well-heeled celebrities as nothing more than fashion fluff, but one of the night’s takeaway factoids highlights just what all those opening wallets can mean.
Referring to the stretch of Wilshire-adjacent real estate just east of Fairfax that includes the under-construction Academy Museum as well as LACMA’s new, yet-to-be-built, Peter-Zumthor-designed building, Los Angeles County Museum of Art Director Michael Govan noted that “$1 billion in private philanthropy is going into these three blocks.”
Yes, that’s billions with a b.
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