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Naomie Harris, Kate Moss, Adwoa Aboah in Miu Miu’s fall campaign

An image from the Miu Miu Fall 2017 campaign
An image from the Miu Miu fall 2017 campaign.
(Miu Miu / WWD)

Miu Miu’s campaigns have been as cheery, colorful and conceptual as the collections in recent seasons, featuring an assemblage of actresses and models across age ranges in eclectic locations. There was Elle Fanning, Carolyn Murphy, Karen Elson and Lara Stone at the beach and underwater for the day-at-the-beach spring 2017 campaign, and Jaime King and models Samantha Archibald, Iesha Hodges and Lily Nova playing in a London hotel room for pre-fall 2017.

For fall, Miuccia Prada cast actress Naomie Harris, as well as Kate Moss, sisters Adwoa and Kesewa Aboah, Missy Rayder, Jean Campbell, Eliza Cumming, Jasmine Daniels, Rose Daniels, Lily Nova and the Preservation Hall Brass Band to capture the mood of the collection, which Prada described as “the madness of glamour in this time, in front of a very uncertain future,” after Miu Miu’s Paris runway show. With Prada, even the seemingly sunny has a subversive side.

An image from the Miu Miu fall 2017 campaign.
An image from the Miu Miu fall 2017 campaign.
(Miu Miu / WWD)

In his fifth campaign for the house, Alasdair McLellan shot the models amid the unique, suspended-in-time glamour of New Orleans across locations ranging from the bayou to the Preservation Hall. He composed the campaign from collages of black-and-white and saturated color images for a contrast of the old-fashioned and modern. The models are shot outdoors in giant, colorful faux-fur coats, hats and boots; in a jazz hall decked in drop-waist dresses and crystal jazz age headpieces, and in a boat on the bayou in light pastel and printed dresses.

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Katie Grand styled the campaign, with hair by Anthony Turner and makeup by Dianne Kendall. The campaign will launch in August issues of Vogue Paris and Vogue Russia, as well as international editions of Elle, and Harper’s Bazaar and W.

An image from the Miu Miu fall 2017 campaign.
An image from the Miu Miu fall 2017 campaign.
(Miu Miu / WWD)

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