Los Angeles Times Travel & Adventure Show Moves to Los Angeles Convention Center, February 14 & 15

Los Angeles, January 21, 2009 -- If you’re looking for adventure, escape and worldwide travel opportunities, then drop the remote and head to the Los Angeles Times Travel & Adventure Show. The show, which is value-priced adventure in itself, will be held Saturday and Sunday, February 14th and 15th at its new Los Angeles Convention Center home. Travel enthusiasts and newcomers alike may engage in a number of activities, purchase show-only discounts and enjoy entertainment from around the world.

Plan a far-off adventure or a quick weekend getaway with the help of more than 550 exhibitors from Louisiana to Greece and from Africa to Alaska. Whether you join a group tour, chart a road trip, or customize the adventure of your dreams, you’ll find top experts in every aspect of experiential and active adventures ready to help, and you will save hundreds of dollars on show-only travel discounts.

“LA Times Travel & Adventure Show exhibitors and their partners know how important value is to travelers today,” noted Anna Magzanyan, Los Angeles Times, Vice President, Advertiser Marketing. “Many have specially-priced experiences just for show attendees, whether it’s a quick get-away weekend or an eco-friendly active experience. And there’s great value at the show itself--expert advice from our exhibitors and speakers, a wide range of activities, plus special promotions and giveaways.”

According to the most recent travelhorizons™ survey (conducted in conjunction with the Travel Industry Association) seven out of 10 (71%) active travelers in the U.S. intend to take a trip during the next six months--the same percentage recorded the same month the previous year. Travel remains a worthwhile investment, even in difficult economic times. The Los Angeles Times Travel & Adventure Show brings the full spectrum of travel under one roof and provides attendees with expert tips and exclusive bargains to make the most of their travel budgets.

Throughout the Los Angeles Times Travel & Adventure Show, the LA Times Theatre will feature seminars and presentations by top travel experts. Guests and topics will include: father and daughter bargain travel gurus Arthur and Pauline Frommer, Travel Trends from the LA Times, and world-renowned adventurers presented by National Geographic ADVENTURE Magazine. Workshops will provide useful information on domestic and foreign travel with topics ranging from outdoor adventures to home exchanges and humanitarian travel.

Previously held in Long Beach, this is the first year the show will be hosted at the Los Angeles Convention Center in order to accommodate a growing number of exhibitors and attendees. The LA Convention Center is perfectly situated in the heart of Downtown LA’s revitalized entertainment district, with premier hotels, restaurants and venues nearby.

The Los Angeles Times Travel & Adventure Show is presented by the Automobile Club of Southern California and The Greek National Tourist Office. Samy’s Camera is the Major Sponsor, with Louisiana Office of Tourism - Presenting Sponsor of the Culinary Stage Dine LA, National Geographic ADVENTURE Magazine, the Travel Channel, Hoy and KTLA5CW are Media Sponsors. The event is co-produced by Unicomm, LLC and Los Angeles Times.

Show Information:

Los Angeles Times Travel & Adventure Show
Adults $10 at the door, $8 online; children 16 and under free when accompanied by an adult
February 14 & 15, 2009, 10:00 a.m.-5:00 p.m.
(Trade hours 8:00-10:00 a.m., Saturday only)
Los Angeles Convention Center
1201 South Figueroa Street, West Hall
Los Angeles, CA 90015
1.800.LA.TIMES, ext. 7SHOW (1.800.528.4637, ext. 77469)
www.latimestravelshow.com

About the Los Angeles Times:

The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2 million and 3 million on Sunday, and a combined print and interactive local weekly audience of 5.5 million. The fast-growing latimes.com draws over 10 million unique visitors monthly.

The Los Angeles Times and its media businesses and affiliates – including The Envelope, Metromix, Times Community Newspapers, Hoy, and California Community News – reach approximately 5.3 million or 40% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Los Angeles Times, has been covering Southern California for over 127 years and is part of Tribune Company, one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at latimes.com/mediacenter.

About Adventure in Travel Expo (ATE):

Adventures in Travel Expo (ATE), the world’s leading active and adventure travel show for consumers and the trade, co-produces the Los Angeles Times Travel & Adventure Show. The 2009, events are presented in five U.S. cities: Chicago, January 10-11; Long Beach, Calif., February 14-15; Washington, D.C., February 21-22, New York. October 10-11 and Seattle Dec 5-6. ATE highlights responsible, experiential, active, adventure, cultural and heritage travel with exhibitors, presentations, hands-on adventure opportunities and cultural performances. For more information, visit www.adventureexpo.com.

Contact:
Hillary Manning (213) 237-2664 hillary.manning@latimes.com