Column: The right-wing mob gets its pound of Mouse flesh from Disney — or does it?

Two Disney employees with protest signs
One side of the “pincer effect” bedeviling Disney: protests from its employees over its silence on Florida’s Parental Rights in Education bill.
(Irfan Khan / Los Angeles Times)

“Freedom is awaking from its coma today because of a huge, huge, huge Supreme Court decision — huge,” Rush Limbaugh declared in 2010. “I cannot tell you how big this is.”

What, pray tell, had roused freedom from its slumber?

The Supreme Court’s Citizens United vs. Federal Election Commission decision, which ruled that corporations have 1st Amendment rights. I thought then, like most conservatives, that the court was correct. Unlike many these days, I still do. The New York Times Inc. has every right to argue for its preferred policies, and so does Koch Inc.

It’s difficult to exaggerate how committed the right once was to this principle and how much it appalled the left. Masterpiece Cakeshop, we conservatives contended, had every right not to be compelled to make “gay wedding cakes” because of the owner’s religious beliefs. Hobby Lobby had a 1st Amendment right to defy provisions of the Affordable Care Act that violated its religious freedom. We won both arguments at the Supreme Court.


That era is now officially over.

Disney employees walk out to keep up the pressure on CEO Bob Chapek after his handling of a staff revolt over Florida’s ‘Don’t Say Gay’ bill.

March 22, 2022

Florida recently passed the Parental Rights in Education bill (tendentiously called the “Don’t Say Gay” law by detractors). The Disney Co., under Chief Executive Bob Chapek, tried to stay out of the controversy. But a pincer movement of internal and external political pressure forced the company to publicly oppose the bill.

Worse, a video of a Disney meeting at which executives boasted of their “not at all secret” agenda to incorporate gay and transgender themes into Disney content was leaked at the worst possible moment. The very online right was already in a full-blown moral panic about pedophilia, basically holding that anyone who opposed the bill was either a “groomer” or “groomer friendly.” (Once a term for adults who manipulate underage children for sexual abuse, “groomer” suddenly meant dissenters from a moral crusade.)

Against the broader backdrop of the populist fatalism of the Trump era, which holds that conservatives “never win” when they play by the rules, it was something of a perfect storm.

Charlee Corra and their parents Roy P. and Sheri Disney gave the Human Rights Campaign half a million dollars.

April 10, 2022

Florida Republicans, led by Gov. Ron DeSantis, voted to strip Disney World of its special status under something called the Reedy Creek Improvement District. Crafted by Republicans in 1968, the improvement district deal exempted Disney World from zoning and tax laws in exchange for Disney transforming a massive amount of swampy land into the Magic Kingdom and running it without taxpayer money. Economically and politically, it was win-win for both Disney and Florida — until last week, when a remarkable number of politicians suddenly embraced a purist libertarian opposition to such public-private partnerships of which there are over a thousand in Florida.

Of course, Orlando International Airport and Daytona International Speedway, with similar exemptions, will be fine, because the libertarian arguments are entirely pretextual. This was about punishing Disney. Florida’s lieutenant governor even admits that if Disney simply changed its politics, everything could go back to normal. Oh, is that all?

The view on the right is that DeSantis is a courageous brawler, beating back a behemoth of “woke capitalism.” It’s certainly true that DeSantis comes out a winner on the national stage as he contemplates a presidential run in 2024.


I will also concede that DeSantis’ supporters have a point. If corporations will let themselves be bullied out of their lanes by the left, they shouldn’t be surprised if they invite retaliation from the right. As problematic as I find this whole spectacle, it would be a good thing if corporations thought twice about picking sides in the culture war. As Michael Jordan once said, “Republicans buy sneakers too.”

Disney’s money has controlled Florida politics for more than 50 years. Now the politicians are showing their ingratitude.

April 4, 2022

But whether the costs outweigh the benefits is unknowable, particularly in a climate in which what constitutes winning is redefined on-the-fly by Twitter mobs. After all, as National Review’s Charlie Cooke notes, DeSantis had “already won”: Disney took its shot at the Florida parental rights bill, and even though all of its sponsors were recipients of Disney’s political contributions, Disney lost. But the right’s equivalent of Twitter-addicted woke activists wanted a pound of Mouse flesh.

Privately, some defenders say the Reedy Creek Improvement District recission, which doesn’t go into effect until next year, will never happen. Saner heads will prevail, opting not to shift massive burdens onto county governments and taxpayers (this would explain why Disney has largely stayed mum). But that theory assumes DeSantis is the mob’s master, not its servant.

And even if — a big if — corporate America takes the right lessons here, there’s no chance activists on the left or right will, at least for the foreseeable future. When you reward mobs, you get more mobs.