Ah, once again, we have the story of the
It's a story made for Twitter. It can easily be covered in 140 characters that add nothing, which is the essence of Twitter.
Think of this NFL stuff as the weed that grows through the cement cracks in your sidewalk. You spray it, poison it, chop it. But it just keeps coming back every few months.
Before you conclude that I am just caving to another easy column, making fun of the obvious, think again.
Unlike everything else you are getting from headlines and TV bobbing heads, I have a solution. It has specifics and details. It is an action plan, and it is inspired by no less than the commissioner of baseball, Bud Selig.
First, let us review why we are back, again, in the mud at the line of scrimmage with the NFL.
• In August, prognosticator deluxe Magic Johnson tells our Bill Plaschke that he thinks the NFL "is going to happen this time."
• Jerry Jones,
• Much discussion takes place about the three NFL teams playing without long-term stadium contracts, year-to-year deals. They are the
• Stop the presses. A website, ProFootballTalk.com, has a source. That source, shockingly unidentified, says that the "current plan is to have a team in L.A. in 12-24 months." Will there be another plan after the "current" one?
• The website prompts questions from reporters at this week's NFL meetings in New York, and correctly so. It also prompts a renewal of the grand art of NFL doublespeak.
• Los Angeles Mayor
• Phil Anschutz, who has written most of the checks for the current development around
That's the recent background, Here's the plan:
In the late 1960s, a group of investors, affectionately known to this day in the city of Milwaukee as "The Carpetbaggers," stole the
Selig and his group talked the
Soon, the Seattle Pilots became the
This is how Los Angeles can take a page from Selig:
Schedule two major games next fall, one in the Coliseum and one in the Rose Bowl. Get the best pro matchups available:
Market the games like crazy. Keep the ticket prices reasonable. Sell T-Shirts that say: "SEC Bowls Are Super, Too."
Create an Olympic-sized buzz. Stir up what the local media loves most — titillation.
Fly in a bunch of NFL owners. House them in a hotel on the beach at Laguna. Put on the dog for them.
Then clinch the deal by sending all profits to the newly created league fund titled: "The NFL Will Not Tolerate Domestic Abuse Unless the Player in Question Caught More Than 20 TD Passes."
With all this enthusiasm and buzz, the NFL would have to come.
Just like that, after all these years of excuses and false starts, L.A. would have its team. We could call it the L.A. Birds and have T-shirts with pictures of raised fingers to commemorate our 20-year-plus struggle to get a team back.