How I Made It

Business Profiles

Ad man Rick Sittig puts fun spin on spots

The gig: Rick Sittig is the founder and creative director of Secret Weapon Marketing, a Santa Monica advertising firm. He's best known as the brains behind Jack, the wisecracking, round-headed fictional leader of Jack in the Box restaurants.

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  • How I Made It: John Krafcik
    How I Made It: John Krafcik

    The gig: John Krafcik is president of TrueCar, a car-buying website and app, which uses pricing data from other buyers to match consumers with a network of dealers. Krafcik, 52, previously was chief executive of Hyundai Motor America.

  • Grad student has already made a mark in consumer privacy, U.S. spying
    Grad student has already made a mark in consumer privacy, U.S. spying

    The gig: Jonathan Mayer is not a typical Stanford University graduate student. Already, at age 27, Mayer is an expert on consumer privacy and government surveillance. His research has been cited by a presidential task force on National Security Agency operations. He's also taken on...

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