Funny how things worked out for Julie Moss.
In February of 1982, when she was less than 15 feet away from winning the Super Bowl of triathlons, the Ironman in Hawaii, she lay flat on the pavement.
Fifteen feet. Five giant steps and the world of triathlon, and all the sponsorships she could handle, would be hers. She had passed six women in the 26.2-mile run, the event's final leg, and now, flat on her back, she thought about the proper way to win the Ironman.
"I wanted to win it in style," says Moss, spreading her arms to either side and thrusting out her chest as if to break the tape. "I thought there was a right way to win the race."
Her vision of what was right had kept her running the last mile even though she felt her legs, along with the rest of her body, slipping away. Looking back she says she should have walked across the finish line.
"Get there anyway you can," she says now.
In 1982 Hawaii was basically a vacation for her. Sure there was the race, but she had only been training for triathlons, with her boyfriend Reed Gregerson, for a total of three months. The Ironman was a school project. The experience of competing would complete a senior thesis (Moss graduated from Cal Poly San Luis Obispo) on the physiological aspects of the triathlon.
But now, with 15 feet to go, there were hundreds of people cheering her. The whole thing was being filmed by ABC for a delayed nationwide broadcast of "Wide World of Sports." Coast-to-coast there would be Julie Moss, winning the right way.
Except that as the crowd urged her on, as the cameras gulped it up, Moss was unable to pick herself up.
She had swum, cycled and run 140 miles and now, with just 15 feet to go, she crawled toward a finish line that seemed miles away. Fifteen feet. It took much of her strength just to ward off those who wanted to help her.
"I know I was coherent, because I had the sense to keep those people away," she says. "I thought if they touched me I'd be disqualified."
So she continued. Alone. She would win this by herself. But Kathleen McCartney, who figured she was closing in on Moss because the ABC helicopter following her and the one following Moss were getting closer, pranced by as Moss struggled. With all the confusion, McCartney had thought she'd finished second. It wasn't until later that she realized she'd won.
Moss eventually got across for second place. ABC loved it. It was every corny movie you've ever seen. "Andy Hardy Runs the Ironman."
"It was almost too dramatic," Scott Tinley said. He provided a stark contrast in that race by easily winning the men's division. "There were some people that thought the thing was play-acted. That real life wasn't like this."
But it was real. For McCartney, a happy ending. For Moss, a bitter defeat. Well, that's the funny thing. Though she didn't win, Moss' effort the last hundred yards had hit a nerve with the TV audience.
ABC knew it had a hot commodity and flew both women to New York for an interview to go along with its broadcast of the race. Fifteen minutes of the program was devoted to Moss' plight. The response to the broadcast was overwhelming. ABC reran it on Mother's Day.
Moss was a celebrity. The woman who had started competing in triathlons because it was a nice way to spend some time with her boyfriend, who had never taken sports seriously, was now a symbol of the struggle in sports.
Forget the poor yokel careening off the ski jump, this was the agony of defeat. Baron Pierre de Coubertin, founder of the Modern Olympics, had said the important thing inlife was not to win but to struggle. Here was the struggle, and in living color.
NBC wanted to cash in, too. The network recruited Moss for its "Survival of the Fittest." There were offers from sponsors and requests for appearances. By losing, Moss had become the best known triathlon competitor in America.
But many involved in triathlons worried that the notoriety of Moss' collapse in the Ironman competition would be destructive to the reputation of their sport.
Said Tinley: "For people watching the telecast in Iowa, this was the only contact they had with triathlons. We thought they might think all triathlons were as long or difficult as the Ironman, or that everyone passed out at the end."
Murphy Reinscheiber, Moss' manager, had told his parents that he would compete in the next Ironman. After Tinley breezed across the finish line in Hawaii, his father called him.
"He told me that it didn't look that hard," Reinscheiber recalled his father saying. "He said that he might try it. Then came all the stuff about Julie. My mom called me and told me I was a damn fool."
But the funny thing is, triathlons started to gain popularity, and quickly. In 1982 there were 250 triathlons with a total of 60,000 participants. A year later, that number had jumped to 600 triathlons and 600,000 participants.
Julie Moss had crawled her way to fame and fortune, and the sport of triathlon came along for the ride.
In 1980 the city of Encinitas had an estimated population of 10,796. It seems that at least half the city's citizens are involved in triathlons. Encinitas is to triathletes what Paris was to writers in the 1920s.
You just never know who is going to drop by. Oh, there's Allison Rowe, former marathon world record holder who's now competing in triathlons. She's come over to have her bike repaired by a couple of cycle mechanics who've just returned from the Tour de France. While they work on her bike's back tire, Rowe and Moss discuss the proper evening wear for Scott Tinley's party. Tinley is showing off a new line of clothes.
"Triathlons really started here," said Moss, who attended nearby Carlsbad High School. "The weather is perfect for year-round training. Others who got interested in the sport knew that they could come here and work out with the best."
It's a tight group. Athletes work out together. Tinley says that if a truck ever ran into one of the group runs, 95% of the professional triathlon competitors in the world would be gone.
Moss is comfortable here. She rents a room in Reinscheiber's house, but is rarely home. Workouts start about 7 a.m. and continue for most of the day. She barely has enough time between swims, rides and runs to listen to her phone messages. There are plenty of those. They haven't stopped since 1982.
What has changed is that Moss no longer says yes to everyone.
"After the Ironman, so many people wanted me," she said. "I spread myself too thin, and I paid for it."
The Ironman was held twice in 1982. The second race was in October. Moss placed 14th. The following year she was 17th. Sponsors' demands and a training schedule that was less than regimented had taken their toll. Moss needed help, and she looked to Reinscheiber.
He and partner Dennis White sat down with Moss and discussed her goals. First and foremost was to go back to Hawaii and win the Ironman on Oct. 26. Every workout, every appearance is weighed against that goal.
Moss no longer says yes. Instead it's, "That sounds good, but you better talk to Murphy and Dennis first."
In her very first triathlon, Moss' bike popped a tire. Such a fiery competitor was she that she pulled to the side of the rode and ate her lunch. Today, there hardly seems enough time for food. An interview at home, a photo session for the cover of a magazine in Oakland. Her schedule is hectic, but orderly. Participation in races is decided upon according to its helpfulness in winning at Hawaii.
Moss considers herself the favorite for this year's Ironman. "I think people will root for me. After 1982, I've got to be the sentimental favorite. And I think that the way I've been racing this year, I'm the clear-cut favorite."
Her 10:04 time in the Japan Ironman a few weeks ago--the second-fastest time ever for a woman in an Ironman triathlon--supports her case.
Moss looks forward to competing in the spotlight again.
"Julie doesn't mind the limelight, in fact she kind of thrives on it," Reinscheiber said. "A lot of athletes prefer to stay out of attention, but Julie doesn't. She's a natural for television."
Everything's there. The big smile, the quick comeback. A week after her crawl, she was joking about it on national television with Jim McKay. ABC is interested. They've already hired four-time Ironman champion Dave Scott to do the color commentary on this year's broadcast, and made overtures to Reinscheiber that they'd be interested in using a women's champion next year. Someone with a lot or personality and a big smile. Hmmmmm . . .
"It's definitely something I'd like to try," Moss said. "But I think ABC would much rather have a former champion than someone who came in second."
But don't sell that second-place finish short. Funny as it sounds, losing may be the best thing that ever happened to Julie Moss.